GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, Starlink generated the vast majority of its online revenue through Best Buy, which accounted for 96.0% of tracked sales, while Home Depot captured the remaining 4.0%. The brand's average product price stood at $254.61 across monitored retailers during this period. Notably, Starlink experienced a significant revenue decline of 38.0% over the observed timeframe, suggesting a cooling in consumer demand or shifting purchase patterns. Despite the revenue drop, average prices trended upward by 7.9%, indicating that pricing power remained intact even as sales volume contracted. These dynamics point to a brand navigating a transitional phase where maintaining premium pricing may be prioritized over volume growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 37% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Starlink on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Starlink.