GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Home Depot and Amazon shows Soozier — a private-label brand of Oregon-based Aosom — leaning heavily on a single retail partner. Lowes.com alone drives 79.4% of year-to-date revenue, far ahead of homedepot.com at 14.8% and Amazon at just 5.9%. The average product price across the tracked period sits at $121.78, positioning the brand in the mid-tier price band. Momentum has cooled recently, with revenue falling 16.0% month over month and 25.1% across the May–July window. Pricing has drifted lower alongside volume, with the average price easing to $113.03, down 4.0% month over month and 3.4% over the quarter, suggesting softer realized pricing has not yet reversed the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Soozier on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Soozier.
BY REVIEW COUNT
Across 5.6K ratings on 3 channels, Soozier averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$219.40
Price
$29K
Revenue
$173.93
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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