Soozier

Soozier Market Overview

According to in-store data from Grips Intelligence, Soozier recorded an average product price of $139.62 across tracked retailers during Q1 2026 (January–March), with average pricing rising 10.7% over the period. Lowes.com dominated Soozier's revenue share at 64.5%, followed by homedepot.com at 22.2% and Amazon at 13.3%, indicating a strong home-improvement retail presence. Despite this retailer concentration, overall revenue declined 3.3% during the quarter, suggesting softening demand across channels. Notably, Soozier's highest-priced products appeared at Home Depot, with items like rowing machines and trampolines listed above $300, while Amazon skewed toward lower-priced fitness accessories. These insights position Soozier as a value-oriented brand with heavy brick-and-mortar retail dependence heading into mid-2026.