Soozier

Soozier Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to August 31, 2026, Soozier — a house brand within the privately held Aosom group — generates the overwhelming majority of its revenue from a single retail partner. Lowe's alone accounts for 77.9% of year-to-date revenue, with Home Depot contributing 15.7% and Amazon just 6.4%, leaving the brand heavily concentrated and exposed to shifts in one account. Momentum has softened over the period, with revenue down 15.9% month-over-month and 26.9% across the tracked window. Pricing, by contrast, has held up, with the average selling price reaching $122.25 in the latest month, an 8.2% monthly gain and 3.7% higher overall against a period average of $120.68. That combination of rising average price and falling revenue points to unit volume, rather than discounting pressure, as the main drag on performance.