GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Soil Doctor generated revenue across two major retailers between January and April 2026, with Lowe's commanding a 55.3% revenue share compared to Ace Hardware's 44.7%. The brand experienced remarkable growth during this period, with revenue surging 288.4% over the tracked months, signaling strong seasonal demand. Soil Doctor maintained an average product price of $9.10, positioning it as a budget-friendly option in its category. Average pricing saw an 8.0% overall increase during the period, even as month-over-month prices dipped 4.5%, suggesting some recent promotional activity. The near-even revenue split between its two retail partners indicates a well-diversified distribution strategy that reduces dependency on any single channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 288% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Soil Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Soil Doctor.