GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, EZ Straw posted strong offline/in-store performance between January 1 and June 30, 2026, with revenue growing 109.5% over the period across the tracked Lowes.com and Amazon channels. EZ-Straw is Rhino Seed's flagship line, and Rhino Seed & Landscape, LLC is privately held. Grips Intelligence data shows Lowes.com dominated the channel mix with a 77.9% revenue share, well ahead of Amazon's 21.8%. The brand's average product price climbed 53.8% over the period to reach an average of $33.13, with the most recent month registering an even higher $40.35. These trends point to both accelerating demand and rising price positioning for the brand during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 109% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 54% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for EZ Straw on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for EZ Straw.
BY REVENUE
EZ Straw sells 74% online and 26% offline. Online runs through 2 channels; offline through 2. Online share has moved from 94% in Feb to 80% in Jun.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 16K ratings on 2 channels, EZ Straw averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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