EZ Straw

EZ Straw Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to August 31, 2026, EZ Straw's sales skew heavily toward a single retailer, with lowes.com accounting for 79.4% of year-to-date revenue versus 20.5% for Amazon. The brand's average product price across the period sits at $38.07, though pricing has climbed sharply, rising 51.0% over the tracked window to $60.94 and gaining 14.8% in the most recent month alone. That upward price movement has coincided with softening demand, as revenue fell 45.5% across the measurement period and slipped another 12.1% month over month. The assortment spans a wide price ladder, from a $16.20 entry-level 2.5-cu ft mulch to a $204.74 four-pack, suggesting mix shift toward larger bundles may be inflating realized prices. Together, the concentration risk at Lowe's and the inverse relationship between rising prices and falling revenue are the clearest signals in the current dataset.