GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's and Amazon, EZ Straw carries an average product price of $41.52. Lowe's dominates the brand's footprint, accounting for 80% of year-to-date revenue, while Amazon contributes the remaining 20%. Revenue momentum has softened over the tracked window, declining 15.6% across the period and slipping a further 1.7% in the most recent month. Pricing has followed a similar path, with the average price down 10.2% overall and falling 24.9% month-over-month to $46.47. The assortment spans a wide price ladder, from a $16.33 entry-level bale to a $189.21 four-pack, suggesting the mix shift between pack sizes is a key driver of the brand's reported price volatility.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for EZ Straw on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for EZ Straw.
BY REVENUE
EZ Straw sells 85% online and 15% offline. Online runs through 2 channels; offline through 1. Online share has moved from 78% in May to 92% in Sep.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 22K ratings on 2 channels, EZ Straw averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$189.21
Price
$233K
Revenue
$45.34
Price
$194K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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