Simmons

Simmons Market Overview

Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to August 31, 2026 shows Simmons generating the majority of its measured revenue at a single retailer, with Lowe's accounting for 55.6% of year-to-date sales. Amazon follows at 31.4%, while Home Depot contributes the remaining 13.0%, leaving the brand heavily concentrated in two of its three tracked channels. The average product price sits at $47.79 year to date, though pricing softened over the summer to $44.85, an 18.4% month-over-month decline and a 13.0% drop across the June–August window. Revenue moved in the same direction, falling 24.0% month over month and 18.0% overall during the three-month trend period. Taken together, the Grips Intelligence figures point to simultaneous price and volume pressure rather than a trade-down effect, making channel mix at Lowe's the key variable to watch heading into the fourth quarter.