GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Amazon and Home Depot shows Simmons generating an average product price of $47.12. Lowe's dominates the brand's distribution mix with 59.3% of year-to-date revenue, ahead of Amazon at 26.4% and Home Depot at 14.3%. Momentum has weakened materially, with revenue down 34.4% over the tracked period and a further 18.5% month-over-month decline in the most recent month. Pricing tells a mixed story: the average selling price has fallen 12.1% overall, yet rebounded 6.1% month-over-month to $47.38. The combination of concentrated retail exposure at Lowe's and softening revenue suggests Simmons' near-term trajectory hinges heavily on performance within a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Simmons on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Simmons.
BY REVIEW COUNT
Across 13K ratings on 3 channels, Simmons averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$73.07
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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