GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Simmons generated the majority of its revenue through Amazon, which accounted for 62.1% of total revenue share between January and April 2026, followed by Lowes.com at 18.9% and HomeDepot.com at 18.7%. The brand's average product price during this period stood at $54.29, though pricing showed a significant downward trend, with average prices decreasing 49.0% over the tracked timeframe. Despite the price decline, Simmons experienced strong revenue momentum, with a notable 96.5% month-over-month revenue surge and an overall 22.4% revenue growth across the period. Amazon's dominant share highlights the platform as the primary sales driver for Simmons, while the near-equal split between Lowes.com and HomeDepot.com suggests a balanced home improvement retail presence. This data, sourced from Grips Intelligence, underscores Simmons' growing market traction across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 22% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 49% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Simmons on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Simmons.
BY REVENUE
