Broil King

Broil King Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot and Lowe's shows Broil King, a brand of privately held Onward Manufacturing Company, concentrating its revenue at Home Depot, which accounts for 60.5% of year-to-date sales versus 39.0% at Lowe's. The brand's average product price sits at $267.59, though that figure has compressed sharply, falling 34.1% over the tracked period and 28.3% month-over-month to $214.50. Revenue has been volatile, climbing 35.8% in the most recent month measured yet still down 18.2% overall across the period. That combination of a rebounding top line and a declining average price points to a shifting sales mix toward lower-priced assortments rather than the premium tier. Notably, the highest-ticket items tracked in both retailers remain stainless steel infrared models priced above $2,500, indicating Broil King retains meaningful presence at the top of the shelf even as realized prices trend down.