GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Broil King demonstrated strong momentum with revenue growing 177.1% over the tracked period. Home Depot dominated as the brand's leading retail partner, capturing 61.5% of total revenue share, followed by Lowe's at 36.8%, while Amazon accounted for just 1.6%. The brand's average product price stood at $227.44, though its average price surged 95.7% during the period, signaling a notable shift toward higher-end offerings. Broil King's month-over-month revenue growth of 104.5% in the most recent period further underscores accelerating consumer demand heading into peak grilling season. These trends position Broil King as a brand gaining significant traction in the competitive outdoor cooking market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 177% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 96% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Broil King on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Broil King.
BY REVIEW COUNT
Across 101K ratings on 3 retailers, Broil King averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 101K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$2,658.44
Price
$72K
Revenue
$2,510.82
Price
$55K
Revenue
$1,899.00
Price
$44K
Revenue
