GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Selkirk's in-store performance from January 1 through August 31, 2026 was tracked across four retail channels: Home Depot, Lowe's, Ace Hardware and Menards. Home Depot dominates the brand's revenue mix at 61.6% share, followed by Lowe's at 17.9%, Ace Hardware at 11.6% and Menards at 8.9%, leaving the brand heavily concentrated in a single retailer. Revenue has grown 10.1% over the tracked period, though the most recent month slipped 0.8% against the prior month. The average product price sits at $39.52 year to date, down 1.8% overall. The sharpest move came in the latest month, when the average price fell 12.0% month over month to $36.17, suggesting a mix shift toward lower-priced items or more aggressive shelf pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 67% online and 33% offline. Online runs through 2 channels; offline through 3.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Selkirk averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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