GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot, Lowe's, Menards, and Ace Hardware, Selkirk maintained an average product price of $42.11 during the period. Home Depot dominated the brand's channel mix, accounting for 59.9% of revenue, while Lowe's, Menards, and Ace Hardware each held nearly identical shares of roughly 13.3-13.4%. Momentum softened in the second quarter, with revenue declining 16.3% month-over-month and the average selling price falling to $36.86, down 8.7% versus the prior month. Over the tracked window, average price eroded 16.4% overall, signaling meaningful pricing pressure alongside a modest 2.6% revenue dip. Selkirk operates as part of the privately held Duravent Group portfolio, so no public stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 66% online and 34% offline. Online runs through 2 channels; offline through 3. Online share has moved from 53% in Feb to 68% in Jun.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 19K ratings on 4 channels, Selkirk averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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