Grips Intelligence in-store data tracked across Home Depot, Lowe's, Ace Hardware and Menards from January 1 to September 30, 2026 shows Selkirk concentrating the majority of its sales in a single retail partner. Home Depot alone accounts for 55.9% of year-to-date revenue, followed by Lowe's at 20.0%, Ace Hardware at 12.8% and Menards at 11.3%. Revenue momentum has been positive, rising 13.8% across the tracked period and climbing 14.7% month over month in the most recent reading. The average product price sits at $39.14, though pricing softened 6.1% overall even as the latest month ticked up 6.7% to $38.59. That combination of rising volume against a declining blended price suggests growth is being driven by broader shelf presence in lower-priced SKUs rather than premium mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 63% online and 37% offline. Online runs through 2 channels; offline through 3.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 23K ratings on 4 channels, Selkirk averages 4.3★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.3
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis