GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Selkirk generated the majority of its revenue through Home Depot, which accounted for 58.4% of total revenue share from January to May 2026, followed by Menards at 15.7%, Ace Hardware at 14.3%, and Lowe's at 11.7%. The brand maintained an average product price of $43.32 across all four tracked retailers during this period. Selkirk's revenue experienced a 10.9% decline over the March to May 2026 timeframe, while average pricing also saw a slight decrease of 0.4%. Despite the overall revenue dip, the brand showed signs of recovery with a 13.3% month-over-month revenue increase in its most recent month. This distribution pattern highlights Selkirk's heavy reliance on Home Depot as its primary retail channel, with nearly six times the revenue share of its smallest retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 59% online and 41% offline. Online runs through 2 channels; offline through 3. Online share has moved from 42% in Jan to 72% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Selkirk averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis