SecureLine

SecureLine Market Overview

According to offline retail data from Grips Intelligence, SecureLine's in-store performance across menards.com and acehardware.com from January 1 to June 30, 2026 saw revenue decline 2.7% over the period, with the most recent month down 4.0% versus the prior month. The brand's sales are highly concentrated, with Menards accounting for 98.0% of revenue share year-to-date and Ace Hardware making up just 2.0%. The average product price of $4.73 reflected downward pressure, decreasing 8.5% across the tracked period despite a modest 2.0% month-over-month uptick to $4.26 most recently. This heavy reliance on a single channel underscores a potential concentration risk worth monitoring in the second half of 2026.