SecureLine

SecureLine Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across two tracked retail channels, SecureLine — a sub-brand under Gen Digital Inc. (NASDAQ: GEN) — shows a highly concentrated distribution footprint. Menards accounts for 97.6% of year-to-date revenue, leaving Ace Hardware with just 2.4%, a dependency that leaves the brand exposed to shifts at a single retail partner. Revenue momentum has softened over the July–September window, falling 4.4% month-over-month and 8.6% across the quarter overall. Pricing, however, has moved in the opposite direction, with the average selling price climbing 21.1% over the same period to $5.52 in the latest month. Against a year-to-date average product price of $4.58, that upward pricing trend suggests mix or list-price shifts are partially offsetting softer unit demand.