GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, SecureLine generated 98.1% of its revenue through Menards between January and May 2026, with Ace Hardware accounting for the remaining 1.9% share. The brand's average product price stood at $4.91 during this period, though pricing showed a notable downward trend, declining 15.4% over the tracked months. SecureLine's overall revenue also experienced a 3.6% decrease across the measured timeframe, signaling potential headwinds for the brand. Despite the pricing pressure, SecureLine maintains a highly concentrated retail distribution strategy, relying almost exclusively on a single retailer for its sales volume. This heavy dependence on Menards represents both a strength in channel partnership and a potential vulnerability for SecureLine's long-term growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SecureLine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for SecureLine.
BY REVENUE