SecureLine

SecureLine Market Overview

SecureLine, a brand under Gen Digital (NASDAQ: GEN), shows a highly concentrated in-store footprint according to Grips Intelligence data covering January 1 to August 31, 2026 across Menards and Ace Hardware. Menards accounts for 97.8% of year-to-date revenue, leaving just 2.2% at acehardware.com, making performance almost entirely dependent on a single retail partner. Revenue has been under pressure, declining 15.0% over the tracked period and slipping a further 4.3% in the most recent month. Pricing, however, has moved the other way, with the average price rising 13.7% overall to $4.84 in the latest month, up 6.2% sequentially, against a period-wide average of $4.51. The combination of falling volume-driven revenue and rising average prices suggests mix or pricing actions are offsetting softer unit demand at shelf.