GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Safety 1st is a brand owned by Dorel Industries, Inc. (TSX: DII.B), and in-store data tracked across Amazon from January 1 to June 30, 2026 shows the brand's revenue grew 3.6% over the period. Its average product price climbed a notable 22.1% during the same window, reaching an average of $39.46. In the most recent quarter, monthly revenue rose 7.4% versus the prior month while the average price jumped 23.2% to $45.71. Amazon dominated the channel mix, accounting for roughly 99.5% of revenue share. These datapoints, sourced from Grips Intelligence, point to a brand experiencing both steady revenue momentum and meaningful upward pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safety 1st on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safety 1st.
BY REVIEW COUNT
Across 2.99M ratings on 1 channel, Safety 1st averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.42
Price
$2.45M
Revenue
$159.99
Price
$2.41M
Revenue
$159.99
Price
$1.82M
Revenue
$76.88
Price
$1.27M
Revenue
$159.99
Price
$1.08M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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