GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Safety 1st maintains an average product price of $39.49 across tracked retailers. Amazon dominates the brand's retail distribution, accounting for a commanding 99.7% of total revenue share. The brand has experienced a modest revenue decline of 3.1% over the tracked timeseries period, alongside a 2.6% decrease in average pricing, suggesting potential competitive pricing pressures in its category. Despite these downward trends, Safety 1st's top-performing products on Amazon are priced significantly above the brand average, with several listings commanding prices between $101 and $161. This pricing gap between flagship products and the overall average indicates a diverse portfolio strategy spanning multiple price tiers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safety 1st on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safety 1st.
BY REVIEW COUNT
Across 3.02M ratings on 1 retailer, Safety 1st averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.02M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$159.99
Price
$2.36M
Revenue
$101.86
Price
$2.34M
Revenue
$77.12
Price
$1.87M
Revenue
$159.99
Price
$1.24M
Revenue
