GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safco recorded an average product price of $93.87 across tracked retailers between January and May 2026. Amazon dominated Safco's revenue share at 54.8%, followed by Newegg at 35.5% and Home Depot at 8.6%, highlighting a strong concentration across just three retail channels. Despite steady pricing, Safco experienced an overall revenue decline of 8.3% during the tracked period, signaling potential headwinds in demand. Interestingly, the brand's average price trended upward by 1.8% over the same window, suggesting a shift toward higher-priced SKUs even as total revenue contracted. This divergence between rising prices and falling revenue may point to reduced purchase volume, a key metric for stakeholders monitoring Safco's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 126K ratings on 3 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 126K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$73.54
Price
$113K
Revenue
$214.50
Price
$88K
Revenue
$95.37
Price
$63K
Revenue
$119.07
Price
$53K
Revenue
$136.56
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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