GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across four tracked retail channels, Safco maintains an average product price of $102.34. Amazon dominates the brand's revenue mix at 62.7% share, followed by Newegg at 22.4%, while homedepot.com and lowes.com contribute 12.2% and 2.4% respectively. Recent momentum has softened, with revenue declining 14.1% month-over-month in the most recent period tracked and falling 3.7% across the Q3 window overall. Pricing has drifted lower as well, with the average price slipping 2.3% month-over-month to $99.14 and down 2.5% over the quarter. The combination of a narrowing price point and concentrated marketplace exposure suggests Safco's near-term performance remains closely tied to its Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Safco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 122K ratings on 4 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$205.52
Price
$106K
Revenue
$118.72
Price
$65K
Revenue
$167.01
Price
$65K
Revenue
$181.21
Price
$39K
Revenue
$138.08
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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