GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safco recorded an average product price of $93.87 across tracked retailers between January and May 2026. Amazon dominated Safco's revenue share at 54.8%, followed by Newegg at 35.5% and Home Depot at 8.6%, highlighting a strong concentration across just three retail channels. Despite steady pricing, Safco experienced an overall revenue decline of 8.3% during the tracked period, signaling potential headwinds in demand. Interestingly, the brand's average price trended upward by 1.8% over the same window, suggesting a shift toward higher-priced SKUs even as total revenue contracted. This divergence between rising prices and falling revenue may point to reduced purchase volume, a key metric for stakeholders monitoring Safco's retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safco.
BY REVIEW COUNT
Across 126K ratings on 3 retailers, Safco averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 126K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$73.54
Price
$113K
Revenue
$214.50
Price
$88K
Revenue
$95.37
Price
$63K
Revenue
$119.07
Price
$53K
Revenue
