GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg, homedepot.com and lowes.com from January 1 to August 31, 2026, Safco — a brand operated within the privately held Liberty Diversified International family of companies — carries an average product price of $103.33. Amazon dominates the brand's revenue mix with a 57.5% share, followed by Newegg at 27.6%, while homedepot.com contributes 12.5% and lowes.com just 2.1%. Recent momentum has been mixed: revenue rose 14.0% month over month in the latest period, yet remains down 6.3% across the June–August window. Pricing has held broadly stable, ticking up 0.7% in the most recent month to $104.47 but slipping 1.6% over the full three-month span. The combination of a concentrated marketplace footprint and a flat price trajectory suggests Safco's near-term growth will hinge largely on Amazon and Newegg performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 108K ratings on 4 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.26
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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