GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg, homedepot.com and lowes.com from January 1 to July 31, 2026, Safco carries an average product price of $103.09. Amazon accounts for the majority of the brand's year-to-date revenue at 52.2%, while Newegg contributes a notably large 33.8% share. The two home-improvement channels remain comparatively minor, with homedepot.com at 11.5% and lowes.com at just 2.1%. Momentum has softened over the May–July window, as revenue fell 17.8% month-over-month and 18.0% across the period overall. Pricing has been more stable, with the average selling price easing 2.3% in the latest month to $103.78 but still up 1.3% since the start of the timeseries.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 104K ratings on 4 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.21
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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