GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Safco—a privately held brand under Liberty Diversified International—posted a marginal revenue decline of roughly 0.2% month-over-month across in-store channels tracked between January 1 and June 30, 2026. Amazon led revenue share at 48.4%, followed by Newegg at 38.8%, with homedepot.com contributing 11.0% and lowes.com trailing at 1.6%. The brand's average product price climbed 8.3% over the period to reach an overall average of $99.46, with the most recent month reaching $106.21 amid a 3.7% monthly increase. This combination of price gains offsetting flat revenue suggests Safco is leaning on premium positioning rather than volume growth to sustain performance. The concentration of nearly 90% of revenue across just two channels, Amazon and Newegg, underscores a heavy dependence on marketplace-driven distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 112K ratings on 4 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$211.90
Price
$101K
Revenue
$74.56
Price
$80K
Revenue
$119.63
Price
$67K
Revenue
$136.98
Price
$47K
Revenue
$120.93
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
