GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MARTHA STEWART generated revenue across Amazon (42.5%), Home Depot (29.0%), and Lowe's (28.5%) during the January–May 2026 tracking period, showing a well-balanced multi-retailer distribution strategy. The brand experienced impressive momentum with overall revenue growing 55.6% over the measured period, signaling strong consumer demand. Average product pricing also climbed significantly, rising 47.6% to reach $99.27 by the end of the tracked period. With an overall average product price of $67.92 across all three retailers, MARTHA STEWART positions itself in the mid-to-premium price segment, while its top-selling products on Lowe's command prices exceeding $1,000. This combination of accelerating revenue growth and rising average prices suggests the brand is successfully trading consumers up into higher-value offerings across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 48% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MARTHA STEWART on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for MARTHA STEWART.
BY REVIEW COUNT
Across 292K ratings on 3 retailers, MARTHA STEWART averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 292K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$110.77
Price
$864K
Revenue
$59.99
Price
$565K
Revenue
$179.99
Price
$501K
Revenue
$189.99
Price
$464K
Revenue
