GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes and Ace Hardware, Ruffies holds an average product price of $30.46. Lowes.com dominates as the primary retail channel for Ruffies, capturing 67.0% of total revenue share, while Ace Hardware accounts for the remaining 33.0%. Notably, the brand experienced a significant overall revenue decline of 22.8% during the tracked period, signaling potential market headwinds. Despite the revenue downturn, average pricing saw a 12.0% month-over-month increase in the most recent period, suggesting a possible shift in product mix or pricing strategy. These trends indicate that Ruffies may be navigating a challenging retail landscape where higher prices could be contributing to lower sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ruffies.
BY REVENUE
Ruffies sells 67% online and 33% offline. Online runs through 1 retailer; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%