Home/Insights/Brands/RuffiesProduct Intelligence - 2026 YTD USA

Ruffies

5K+

Products Sold, Jan to Sep 2026

150+

# Offline Stores

$28.91

Avg. Price

—

Avg. Rating

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Ruffies Market Overview

Grips Intelligence in-store data tracked across Lowe's and Ace Hardware from January 1 to September 30, 2026 shows Ruffies, a brand under Amcor plc (NYSE: AMCR), maintaining a concentrated two-retailer footprint. Lowe's accounts for 61.8% of year-to-date revenue, with Ace Hardware contributing the remaining 38.2%. Average product price sits at $28.89 across the period, rising to $29.84 in the most recent month tracked, an 11.3% month-over-month increase and a 4.3% gain overall. Revenue momentum has been uneven, with the latest month up 19.0% sequentially even as the cumulative trend shows a 24.9% decline. That combination of firming prices against softer overall volume suggests pricing, rather than unit growth, is doing most of the work in this brand's current performance.

Revenue Share by Channel
Data covers Lowe's, Ace Hardware

Ruffies's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Ruffies's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.

Average price

Absolute values in $

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Ruffies's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Ruffies on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Ruffies's channels

REVENUE SHARE

Revenue distribution across tracked channels for Ruffies.

Channels by revenue share

Distribution in %

Ruffies's online vs offline revenue split

BY REVENUE

Ruffies sells 62% online and 38% offline. Online runs through 1 channel; offline through 1. Online share has moved from 66% in May to 65% in Sep.

Revenue by channel

Share of total revenue across all channels

Online

62%

38%

Offline

Online share trend

May – Sep

Online channels

62%

Lowes.com

Offline channels

38%

Ace Hardware stores

Top products for Ruffies

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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