GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across the lowes.com and acehardware.com channels, Ruffies—a brand of Amcor plc (NYSE: AMCR)—saw overall revenue decline 9.3%, with the most recent tracked month falling 10.5% versus the prior month. The Ruffies brand provides consumers with value trash bag solutions for their indoor and outdoor needs. Grips Intelligence data shows the average product price held at roughly $30.02, edging up 1.2% over the period even as the latest month dipped 7.2% to $28.65. Distribution remained heavily concentrated, with lowes.com accounting for 66.3% of revenue share and acehardware.com contributing the remaining 33.7%. Taken together, the Grips Intelligence figures point to softening revenue momentum against broadly stable pricing and a highly channel-concentrated retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruffies.
BY REVENUE
Ruffies sells 67% online and 33% offline. Online runs through 1 channel; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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