Grips Intelligence in-store data tracked across Lowe's and Ace Hardware from January 1 to September 30, 2026 shows Ruffies, a brand under Amcor plc (NYSE: AMCR), maintaining a concentrated two-retailer footprint. Lowe's accounts for 61.8% of year-to-date revenue, with Ace Hardware contributing the remaining 38.2%. Average product price sits at $28.89 across the period, rising to $29.84 in the most recent month tracked, an 11.3% month-over-month increase and a 4.3% gain overall. Revenue momentum has been uneven, with the latest month up 19.0% sequentially even as the cumulative trend shows a 24.9% decline. That combination of firming prices against softer overall volume suggests pricing, rather than unit growth, is doing most of the work in this brand's current performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruffies.
BY REVENUE
Ruffies sells 62% online and 38% offline. Online runs through 1 channel; offline through 1. Online share has moved from 66% in May to 65% in Sep.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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