GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ruffies generated the majority of its revenue through Lowe's, which accounted for 66.6% of total sales between January and April 2026, followed by Ace Hardware at 33.4%. The brand's average product price during this period was $30.17, reflecting a 5.4% overall decrease in average pricing over the tracked months. Despite price fluctuations, Ruffies saw a notable 16.6% revenue growth over the reporting period, signaling strengthening consumer demand. However, the brand also experienced a sharp 20.2% month-over-month revenue decline in the most recent period, suggesting potential seasonal variability or shifting purchasing patterns. These insights highlight Ruffies' heavy reliance on Lowe's as its primary retail channel while maintaining a presence at Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ruffies.