GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across two tracked retail channels shows Ruffies, a brand under Amcor plc (NYSE: AMCR), generating an average product price of $29.19. Lowe's accounted for 63.5% of year-to-date revenue share, with Ace Hardware contributing the remaining 36.5%, indicating a concentrated two-retailer footprint. Momentum weakened over the June–August timeseries window, with revenue falling 36.8% month over month and 19.9% across the period overall. Average selling price also softened, slipping 6.3% month over month to $26.81 and 6.4% across the quarter. The combination of declining revenue and easing prices suggests promotional pressure rather than volume-led growth in the brand's retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ruffies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruffies.
BY REVENUE
Ruffies sells 64% online and 36% offline. Online runs through 1 channel; offline through 1. Online share has moved from 63% in Apr to 53% in Aug.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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