GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026 shows Bullet Tools, a brand under privately held Marshalltown Company, holding an average product price of $61.74. Home Depot accounts for the clear majority of brick-and-mortar revenue at 75%, with Lowe's contributing the remaining 25%. Revenue climbed 20.2% month over month in the most recent period, and is up 3.9% across the June-to-August window. Average price rose 8.4% month over month to $62.20, though it finished the quarter essentially flat at a 0.2% decline. The combination of accelerating revenue and stable pricing suggests volume, rather than price inflation, is driving the brand's recent shelf performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bullet Tools.
BY REVENUE
Bullet Tools sells 75% online and 25% offline. Online runs through 1 channel; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 2.95K ratings on 2 channels, Bullet Tools averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 2.95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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