GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Bullet Tools generated the vast majority of its revenue through Home Depot, which accounted for 86.4% of total revenue share, while Lowe's captured the remaining 13.6%. The brand's average product price during this period was $106.23, reflecting a notable 34.4% overall decrease in average pricing across the quarter. Revenue also experienced a significant decline of 25.7% over the same timeframe, suggesting shifting demand or promotional activity impacting sales performance. These trends indicate that Bullet Tools may be navigating a period of aggressive price adjustments amid a challenging retail environment. Retailers and competitors should monitor these pricing and revenue shifts closely as the brand recalibrates its market positioning heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Bullet Tools.