GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Bullet Tools' offline retail revenue declined 5.5% over the tracked period spanning January 1 to June 30, 2026 across homedepot.com and lowes.com, though the most recent month showed encouraging momentum with revenue growth of 8.1% versus the prior month. Home Depot dominated the brand's in-store distribution, accounting for 82.1% of revenue share compared to Lowe's at 17.9%, per Grips Intelligence data. The average product price settled at $81.82 across the period, yet pricing softened meaningfully, falling 15.9% overall. This downward pricing pressure was only partially offset by a 10.3% month-over-month rebound in average price to $62.36 in the most recent period. Together, these Grips Intelligence figures point to a brand navigating heavy channel concentration and price erosion, even as late-period revenue and pricing gains hint at a possible stabilization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bullet Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Bullet Tools.
BY REVENUE
Bullet Tools sells 82% online and 18% offline. Online runs through 1 channel; offline through 1.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 2.75K ratings on 2 channels, Bullet Tools averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis