Bullet Tools

Bullet Tools Market Overview

Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026 shows Bullet Tools, a brand under privately held Marshalltown Company, concentrating the clear majority of its retail revenue in a single banner. Home Depot accounted for 73.8% of year-to-date revenue, with Lowe's contributing the remaining 26.2%, leaving the brand heavily dependent on one partner's shelf space. The average product price registered $59.69 across the period, positioning the assortment in the mid-tier price band for its category. Momentum softened notably in the third quarter, with revenue down 36.3% month over month and 23.4% overall across the tracked window. Pricing moved in the same direction, as the average price slipped 22.3% to $44.58, suggesting promotional activity or a mix shift toward lower-priced items rather than pure demand loss.