GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Rotring demonstrates a highly concentrated retail footprint, with Amazon commanding 96.0% of the brand's revenue share compared to just 4.0% for Office Depot. The brand's average product price sits at $26.17, though its premium offerings like the rOtring 800 Retractable Mechanical Pencil reach price points above $41. Notably, Rotring experienced an 8.2% overall revenue decline during the tracked period, signaling potential softening in demand. The brand's average price also saw a 2.8% decrease over the same timeframe, suggesting possible discounting pressure or a shift in product mix. These insights highlight Rotring's heavy reliance on a single retail channel and the importance of monitoring its pricing and revenue trajectory in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rotring.
