GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Rotring—a brand owned by publicly traded Newell Brands (NASDAQ: NWL)—generated the vast majority of its in-store revenue through Amazon, which held a 95.6% channel share versus just 4.4% for Office Depot across the January 1–June 30, 2026 period. Across these tracked channels, Grips Intelligence data shows revenue declined 21.7% over the same period, with the most recent month falling 23.4% versus the prior month. Despite the softening revenue, the average product price rose 4.6% over the period to reach roughly $27.07, ticking up 1.1% month-over-month. The brand's overall average product price stood at $26.33 according to Grips Intelligence. These figures underscore a pattern of rising prices amid contracting sales volume within Rotring's tracked in-store channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVIEW COUNT
Across 186K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 186K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.19
Price
$108K
Revenue
$32.02
Price
$86K
Revenue
$43.39
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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