GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, Rotring maintains a strong retail concentration with Amazon commanding 96.1% of the brand's total revenue share. The brand's average product price sits at $26.29, though its premium offerings like the rOtring 800 Retractable Mechanical Pencil reach price points as high as $42.95. Notably, Rotring experienced an 8.9% revenue decline over the tracked period, suggesting some softening in consumer demand. Despite this dip, average pricing showed resilience with a 0.9% overall increase, indicating the brand has maintained its pricing power even amid falling sales volume. Office Depot accounts for just 3.9% of revenue share, highlighting Rotring's heavy dependence on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVIEW COUNT
Across 239K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 239K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.94
Price
$130K
Revenue
$28.62
Price
$123K
Revenue
$43.91
Price
$51K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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