GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026, Rotring — a brand held by Newell Brands (NASDAQ: NWL) — maintains an average product price of $23.37. Distribution is heavily concentrated, with Amazon accounting for 94.8% of year-to-date revenue versus just 5.2% at Office Depot. Revenue has slipped 2.4% over the tracked period, though the most recent month delivered an 11.8% month-over-month rebound. Pricing has edged up 1.6% overall, even after a 5.8% monthly dip to a $22.26 average. Premium mechanical pencils and multifunction pens anchor the Amazon assortment, with top listings priced between $24 and $44, signaling room for Rotring to lean further into higher-value positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVIEW COUNT
Across 191K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 191K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.15
Price
$68K
Revenue
$25.02
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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