GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, Rotring maintains a strong retail concentration with Amazon commanding 96.1% of the brand's total revenue share. The brand's average product price sits at $26.29, though its premium offerings like the rOtring 800 Retractable Mechanical Pencil reach price points as high as $42.95. Notably, Rotring experienced an 8.9% revenue decline over the tracked period, suggesting some softening in consumer demand. Despite this dip, average pricing showed resilience with a 0.9% overall increase, indicating the brand has maintained its pricing power even amid falling sales volume. Office Depot accounts for just 3.9% of revenue share, highlighting Rotring's heavy dependence on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rotring.
BY REVIEW COUNT
Across 239K ratings on 2 retailers, Rotring averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 239K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
