GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to August 31, 2026, Rotring — a brand under Newell Brands (NASDAQ: NWL) — carries an average product price of $26.05. Amazon overwhelmingly dominates the brand's footprint with 95.5% of year-to-date revenue share, leaving Office Depot with just 4.5%. Revenue momentum has softened recently, falling 15.6% month-over-month and 16.0% across the June–August timeseries window. Average price has been more resilient, ticking up 2.4% month-over-month to $26.14 even as it slipped 3.3% over the same period. The top-selling assortment skews premium, led by items priced between $23.96 and $47.31, suggesting shoppers remain willing to pay up despite the recent revenue dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVIEW COUNT
Across 204K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 204K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.85
Price
$112K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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