GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, lowes.com and Amazon from January 1 to August 31, 2026 shows Rhino Seed, a family-owned brand, concentrating the bulk of its sales in a single retail relationship. Ace Hardware accounted for 77.7% of year-to-date revenue, with Lowe's contributing 18.7% and Amazon just 3.6%. Momentum softened over the summer, with revenue falling 32.6% month over month and down 51.4% across the tracked period. Average selling price held relatively firm at $20.65 for the period, easing 3.5% overall and dipping 9.9% in the most recent month to $19.83. The combination of modest price erosion and steeper revenue declines suggests volume, rather than pricing, is the primary pressure point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rhino Seed on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rhino Seed.
BY REVENUE
Rhino Seed sells 22% online and 78% offline. Online runs through 2 channels; offline through 1.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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