GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across acehardware.com and lowes.com, Rhino Seed maintains an average product price of $19.97. Ace Hardware dominates the brand's retail footprint, accounting for 83.8% of year-to-date revenue, while Lowe's contributes the remaining 16.2%. Momentum has been uneven in the most recent quarter, with monthly revenue rebounding 32.9% month-over-month even as overall revenue slipped 10.2% across the tracked period. Pricing has also softened, with the average price falling 2.7% month-over-month to $18.91 and declining 12.4% overall. The concentration of sales in a single retail partner, combined with sustained price erosion, suggests the brand's near-term growth hinges on broadening distribution beyond its current two-channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rhino Seed on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rhino Seed.
BY REVENUE
Rhino Seed sells 16% online and 84% offline. Online runs through 1 channel; offline through 1. Online share has moved from 14% in May to 6% in Sep.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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