Red Head

Red Head Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Menards, and Home Depot from January 1 through September 30, 2026, Red Head — a brand owned by privately held Bass Pro Shops — shows a heavily concentrated retail footprint. Lowe's accounts for 60.9% of year-to-date revenue, with Menards contributing 34.9% and Home Depot trailing far behind at just 3.8%. The brand's average product price sits at $11.07 across the period, though monthly pricing has climbed 5.2% overall and reached $11.63 in the most recent month tracked, a 2.7% month-over-month increase. Revenue, however, has moved in the opposite direction, declining 3.6% month-over-month and 3.2% across the July-to-September timeseries window. That divergence between rising prices and softening revenue suggests unit volumes are under pressure even as the brand captures more value per transaction.