GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Menards, and Home Depot, Red Head demonstrated strong momentum with revenue growing 46.5% over the tracked period. Lowes.com dominated as the brand's primary retail channel, commanding a 58.4% revenue share, followed by Menards.com at 36.6% and Homedepot.com at just 5.0%. The brand's average product price held steady at $11.04, reflecting minimal price fluctuation with only a 0.5% overall increase during the period. Red Head's most recent monthly revenue surged 6.2%, signaling continued demand acceleration heading into the spring season. This concentrated two-retailer distribution strategy, with Lowes and Menards together accounting for 95% of revenue, highlights a focused retail footprint in the home improvement sector.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Red Head on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Red Head.
BY REVENUE
Red Head sells 6% online and 94% offline. Online runs through 3 retailers; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 281K ratings on 3 retailers, Red Head averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 281K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$154.88
Price
$18K
Revenue
$123.44
Price
$17K
Revenue
$27.98
Price
$12K
Revenue
$33.03
Price
$6.9K
Revenue