Red Head

Red Head Market Overview

According to Grips Intelligence, Red Head—a brand of parent company Illinois Tool Works Inc. (NYSE: ITW)—posted a modest softening in its offline retail performance across Lowe's, Menards, and Home Depot between January 1 and June 30, 2026, with overall revenue down 2.8% over the period. Grips Intelligence data shows that in-store sales are heavily concentrated at lowes.com, which captured a 59.4% revenue share, followed by menards.com at 35.7% and homedepot.com at just 4.7%. During the April 1 to June 30 timeseries window, the average product price slipped to $10.45, a 4.8% decline versus the prior month and a 4.0% drop over the tracked span. The average product price across the full period stood at $10.88, per Grips Intelligence. Taken together, the figures point to gentle pricing pressure and a marketplace dominated by a single dominant retail channel.