GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Red Head, a house brand of Bass Pro Shops, across three retail channels: Lowe's, Menards, and Home Depot. Lowe's dominates the brand's measured revenue with a 59.8% share, followed by Menards at 36.2%, while Home Depot accounts for just 3.8%. The average product price across tracked channels sits at $10.78, though the most recent month registered a higher $11.06, up 5.8% month over month. Revenue softened over the observed window, easing 0.2% versus the prior month and 3.5% across the May–July trend period. Taken together, the data points to a concentrated two-retailer distribution footprint where modest pricing gains have yet to offset gradual revenue erosion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Red Head on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Red Head.
BY REVENUE
Red Head sells 7% online and 93% offline. Online runs through 3 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 458K ratings on 3 channels, Red Head averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 458K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.50
Price
$14K
Revenue
$153.34
Price
$14K
Revenue
$62.29
Price
$6.8K
Revenue
$31.69
Price
$6.3K
Revenue
$57.53
Price
$5.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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