GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Backer-On demonstrated strong overall revenue growth of 20.2% across tracked retailers including Ace Hardware and Home Depot. Ace Hardware dominated as the leading retail channel, commanding an impressive 71.8% share of Backer-On's revenue, while Home Depot accounted for 27.4%. The brand's average product price stood at $23.03, reflecting a 3.8% increase over the tracked period. Despite a minor 8.1% month-over-month revenue dip in the most recent period, the overall upward trajectory signals healthy demand. These metrics position Backer-On as a growing presence within its retail footprint, with Ace Hardware serving as its primary distribution stronghold.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On.