GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Ace Hardware, Home Depot, and Lowe's, Backer-On's revenue grew 1.1% over the period with an average product price of $23.49. Ace Hardware dominated the brand's channel mix at a 70.5% revenue share, followed by Home Depot at 28.5% and Lowe's at just 1.0%. In the April 1 to June 30, 2026 timeseries window, monthly revenue climbed 12.2% versus the prior month, signaling accelerating momentum late in the period. Average price also trended upward, rising 5.1% overall and reaching $24.84 in the latest month, a 4.6% month-over-month increase. Together, these Grips Intelligence datapoints highlight a brand gaining pricing power and sales traction, with performance heavily concentrated in a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 28% online and 72% offline. Online runs through 1 channel; offline through 2.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 23K ratings on 3 channels, Backer-On averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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