GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across acehardware.com and homedepot.com, Backer-On demonstrated strong momentum with overall revenue growing 11.8% over the tracked period. The brand's revenue is heavily concentrated at acehardware.com, which commands a dominant 79.3% share compared to homedepot.com's 20.0%. Backer-On's average product price sits at $22.84, though pricing has trended downward with a 5.1% decline over the period. Despite the softer pricing environment, the brand still posted a solid 4.3% month-over-month revenue increase in the most recent month, suggesting volume gains are more than offsetting price erosion. These dynamics point to a brand that is effectively leveraging its core retail partnerships to drive top-line growth even amid competitive pricing pressures.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On.