GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Backer-On posted strong momentum with revenue growing 36.3% over the tracked period across major home improvement retailers. The brand's retail distribution is heavily concentrated, with acehardware.com commanding a dominant 73.2% revenue share compared to homedepot.com at 26.4%. Backer-On maintained a stable average product price of $22.81, reflecting minimal price fluctuation with only a 0.6% decrease over the quarter. The brand's most recent monthly performance showed a notable 30.7% revenue increase month-over-month, signaling accelerating demand. These insights position Backer-On as a growing presence in the home improvement retail landscape tracked by Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On.