GRIPS CUSTOMERS & RESEARCH PARTNERS
Backer-On, a brand under Illinois Tool Works (NYSE: ITW), posted revenue growth of 12.8% across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking acehardware.com, homedepot.com and lowes.com. Ace Hardware dominates the brand's channel mix at 65.2% of year-to-date revenue, with Home Depot accounting for 33.8% and Lowe's a marginal 1.0%. Momentum continued into the summer, with revenue up 8.6% month-over-month in the most recent period measured. Pricing has held remarkably steady, averaging $24.30 across the period and closing at $25.00 after a slight 0.8% monthly dip, for a net increase of just 0.7%. That combination of rising revenue against near-flat pricing points to volume-driven growth rather than price-led gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 33% online and 67% offline. Online runs through 1 channel; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 17K ratings on 3 channels, Backer-On averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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