Home/Insights/Brands/Backer-OnProduct Intelligence - 2026 YTD USA

Backer-On

7K+

Products Sold, Jan to Sep 2026

600+

# Offline Stores

$24.73

Avg. Price

4.8

Avg. Rating

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Backer-On Market Overview

Grips Intelligence in-store data tracking Backer-On from January 1 through September 30, 2026 across Ace Hardware and Home Depot shows a brand with a concentrated retail footprint, with a clause of note being its position within Illinois Tool Works (NYSE: ITW). Ace Hardware accounts for the clear majority of year-to-date revenue at 65.2%, while Home Depot contributes the remaining 33.8%, leaving performance heavily dependent on a single retail partner. Average product price sits at $24.70 year to date, with the most recent monthly reading slightly higher at $25.23, up 0.9% month over month. Pricing has otherwise been remarkably stable, rising just 0.1% across the measured period. Revenue, by contrast, has softened, falling 10.0% in the latest month and finishing 2.2% lower over the tracked span, suggesting volume rather than price is driving the decline.

Revenue Share by Channel
Data covers Ace Hardware, Home Depot

Backer-On's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Backer-On's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.

Average price

Absolute values in $

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Backer-On's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Backer-On on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Backer-On's channels

REVENUE SHARE

Revenue distribution across tracked channels for Backer-On.

Channels by revenue share

Distribution in %

Backer-On's online vs offline revenue split

BY REVENUE

Backer-On sells 34% online and 66% offline. Online runs through 1 channel; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

34%

66%

Offline

Online channels

34%

HomeDepot.com

Offline channels

66%

Ace Hardware stores
Lowe's stores

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BY REVENUE

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