Grips Intelligence in-store data tracking Backer-On from January 1 through September 30, 2026 across Ace Hardware and Home Depot shows a brand with a concentrated retail footprint, with a clause of note being its position within Illinois Tool Works (NYSE: ITW). Ace Hardware accounts for the clear majority of year-to-date revenue at 65.2%, while Home Depot contributes the remaining 33.8%, leaving performance heavily dependent on a single retail partner. Average product price sits at $24.70 year to date, with the most recent monthly reading slightly higher at $25.23, up 0.9% month over month. Pricing has otherwise been remarkably stable, rising just 0.1% across the measured period. Revenue, by contrast, has softened, falling 10.0% in the latest month and finishing 2.2% lower over the tracked span, suggesting volume rather than price is driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Backer-On on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On.
BY REVENUE
Backer-On sells 34% online and 66% offline. Online runs through 1 channel; offline through 2.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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