GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Ace Hardware, and Lowe's, Red Bull's sales remain heavily concentrated in a single channel. Amazon accounts for 79.0% of year-to-date revenue, with Ace Hardware at 11.5% and Lowe's trailing at 8.6%. Revenue momentum has been positive, rising 17.4% over the tracked period and gaining a further 7.5% month over month in the most recent reading. Pricing has climbed alongside volume, with the average product price up 11.9% to $14.99 and an 8-month average of $13.43. The spread between multipack listings on Amazon, priced between roughly $38 and $54, and single-can retail pricing near $3 to $5 explains much of the variation in that blended average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 79% online and 21% offline. Online runs through 1 channel; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 3.88M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.88M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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