GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, and Lowe's from January 1 to June 30, 2026, Red Bull's revenue declined 3.6% over the period, with a 7.3% month-over-month drop in the most recent tracked month. Red Bull is not publicly traded on the stock market and operates as a private company, so no ticker is available. Amazon dominated the channel mix with a commanding 79.2% revenue share, far ahead of acehardware.com at 11.8% and lowes.com at 8.0%. The average product price also softened, decreasing 7.2% across the full period to settle around $13.53. Together, these figures point to a period of pricing pressure and revenue contraction concentrated heavily within a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 3.97M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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