GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, and Lowe's, Red Bull commands a dominant presence with Amazon alone accounting for 81.9% of the brand's total revenue share. The brand's average product price sits at $14.84, reflecting its premium positioning driven largely by multi-pack offerings on Amazon. Red Bull demonstrated solid momentum during this period, with overall revenue growing 6.2% while average prices remained nearly flat, declining just 0.1%. Ace Hardware and Lowe's capture 10.2% and 6.9% of revenue share respectively, offering single-serve options at significantly lower price points ranging from $2.98 to $4.99. This distribution strategy highlights Red Bull's ability to maintain growth across diverse retail channels by balancing bulk purchasing on Amazon with convenience-driven single-unit sales at hardware and home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 82% online and 18% offline. Online runs through 1 channel; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 3.92M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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