GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, acehardware.com, and lowes.com, Red Bull demonstrated strong momentum with revenue growing 17.4% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding an impressive 82.2% of total revenue share, with acehardware.com and lowes.com accounting for 10.4% and 6.3% respectively. The brand's average product price sits at $15.03, reflecting the popularity of multi-pack formats, particularly on Amazon where 24-packs drive the bulk of sales. Month-over-month revenue growth of 3.4% suggests continued positive trajectory heading into mid-2026. Meanwhile, an 8.5% overall decrease in average price over the period may indicate increased promotional activity or a consumer shift toward value-oriented pack sizes.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Red Bull.
BY REVENUE
