GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 30 September 2026 across Amazon, Ace Hardware and Lowe's, Red Bull's tracked revenue grew 17.1% over the period, including an 8.7% month-over-month gain in the most recent reading. Amazon dominates the brand's measured mix at 79.0% of revenue share, leaving acehardware.com at 11.4% and lowes.com at 8.7%. Pricing has moved up sharply alongside volume, with the average selling price rising 17.4% to $16.28 in the latest month against a $13.48 year-to-date average. That gap between the current and year-to-date averages suggests the lift is driven largely by Amazon multipack assortments, where listed prices run well above those at the two home-improvement retailers. Taken together, the Grips Intelligence figures point to a brand growing on both price and demand, with concentration risk tied heavily to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 3.81M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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