Armstrong Flooring

Armstrong Flooring Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot, Lowe's, Menards, and Amazon, Armstrong Flooring maintains an average product price of $16.36. Distribution is heavily concentrated, with homedepot.com accounting for 72.4% of year-to-date revenue and lowes.com contributing 23.9%, leaving menards.com (2.4%) and Amazon (1.3%) as marginal contributors. Revenue trends over the June–August window show volatility, with the brand posting a 15.8% month-over-month gain in the most recent period despite an overall decline of 10.5% across the tracked timeframe. Pricing has softened in parallel, with the average price falling 6.8% over the period to $13.11, a 4.5% drop versus the prior month. The combination of retailer concentration and downward price movement suggests Armstrong Flooring's near-term performance remains closely tied to promotional dynamics at its two dominant home improvement channels.