GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Home Depot, Lowe's, and Menards from January to February 2026, Armstrong Flooring maintains a strong retail presence with Home Depot commanding a dominant 82.8% of the brand's revenue share. Lowe's and Menards account for a much smaller portion at 12.0% and 5.1% respectively, indicating a highly concentrated distribution strategy. The brand's average product price sits at $12.93, though pricing has seen a notable 12.5% overall decline during the tracked period. Despite a 39.8% month-over-month revenue surge in the most recent month, the brand's overall revenue still reflects a 22.5% drop over the broader trend period. These dynamics suggest Armstrong Flooring is navigating a competitive pricing environment while leaning heavily on its Home Depot partnership to drive the bulk of its online sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Flooring on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Flooring.
BY REVENUE
$89.55
Price
$295K
Revenue
$92.32
Price
$164K
Revenue
$96.04
Price
$89K
Revenue
$89.55
Price
$51K
Revenue
TO ARMSTRONG FLOORING