Armstrong Flooring

Armstrong Flooring Market Overview

According to in-store data tracked by Grips Intelligence from January to April 2026 across Home Depot, Lowe's, and Menards, Armstrong Flooring generated the majority of its revenue through Home Depot, which accounted for a dominant 83.2% revenue share. Lowe's followed as a distant second at 13.9%, while Menards captured just 2.9% of the brand's total revenue during this period. The brand's average product price stood at $17.81, though pricing saw a notable overall decline of 13.1% over the tracked timeframe. Despite the pricing pressure, Armstrong Flooring's revenue grew 28.1% overall, suggesting increased volume momentum across its retail footprint. This heavy concentration at a single retailer, combined with shifting price dynamics, makes Armstrong Flooring a compelling brand to watch in the home improvement channel.