GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Armstrong Flooring generated positive momentum across tracked retail channels (homedepot.com, lowes.com, and menards.com) from January 1 to June 30, 2026, with overall revenue growing 12.7% over the period and rising 7.2% in the most recent month. Home Depot dominated the brand's distribution mix, capturing 77.1% of revenue share, followed by Lowe's at 20.2% and Menards at just 2.7%. The average product price sat at $17.36, though pricing dipped 7.5% month-over-month to $14.02 while still finishing up 2.6% across the full period. Notably, the highest-priced items were concentrated at Home Depot, where the Imperial Texture VCT Sterling Standard Excelon Commercial Vinyl Tile carried an average price of $96.73. This blend of double-digit revenue growth and heavy channel concentration highlights both the brand's resilience and its reliance on a single dominant retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Flooring on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong Flooring.
BY REVENUE
Armstrong Flooring sells 90% online and 10% offline. Online runs through 2 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 287K ratings on 3 channels, Armstrong Flooring averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$96.73
Price
$1.6M
Revenue
$93.41
Price
$954K
Revenue
$89.60
Price
$557K
Revenue
$89.55
Price
$547K
Revenue
$92.24
Price
$393K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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