GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to April 2026 across Home Depot, Lowe's, and Menards, Armstrong Flooring generated the majority of its revenue through Home Depot, which accounted for a dominant 83.2% revenue share. Lowe's followed as a distant second at 13.9%, while Menards captured just 2.9% of the brand's total revenue during this period. The brand's average product price stood at $17.81, though pricing saw a notable overall decline of 13.1% over the tracked timeframe. Despite the pricing pressure, Armstrong Flooring's revenue grew 28.1% overall, suggesting increased volume momentum across its retail footprint. This heavy concentration at a single retailer, combined with shifting price dynamics, makes Armstrong Flooring a compelling brand to watch in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Flooring on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Flooring.
BY REVENUE
Armstrong Flooring sells 91% online and 9% offline. Online runs through 2 retailers; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 182K ratings on 3 retailers, Armstrong Flooring averages 4.2★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.2
/ 5
From 182K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$96.73
Price
$1.49M
Revenue
$89.71
Price
$689K
Revenue
$89.55
Price
$551K
Revenue
$95.47
Price
$421K
Revenue
TO ARMSTRONG FLOORING