GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armstrong Flooring generated the vast majority of its revenue through homedepot.com, which accounted for 87.4% of total revenue share between January and March 2026, followed by lowes.com at 7.9% and menards.com at 4.7%. During this period, the brand's average product price stood at $16.31, though pricing saw a notable 38.2% overall increase across the quarter. Revenue performance was particularly strong, with Armstrong Flooring achieving an impressive 225.2% revenue growth over the tracked period across all three retailers. The brand's dominant presence at Home Depot, combined with its significant price and revenue momentum, suggests a period of aggressive market expansion heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 225% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 38% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Flooring on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Flooring.
BY REVENUE
$96.72
Price
$1.39M
Revenue
$89.75
Price
$536K
Revenue
$89.55
Price
$416K
Revenue
$92.24
Price
$393K
Revenue
$95.01
Price
$328K
Revenue
TO ARMSTRONG FLOORING