Armstrong Flooring

Armstrong Flooring Market Overview

Grips Intelligence in-store data tracked across Home Depot, Lowe's, Menards and Amazon from January 1 to September 30, 2026 shows Armstrong Flooring operating with an average product price of $14.03. Distribution is highly concentrated, with homedepot.com accounting for 65.5% of year-to-date revenue and lowes.com a further 30.2%, leaving Menards (2.6%) and Amazon (1.7%) as marginal contributors. Third-quarter momentum softened, with revenue declining 2.5% across the period and one month posting a sharp 15.2% drop against the prior month. Pricing moved in the opposite direction, rising 10.1% over the quarter and peaking at an average of $15.12 after a 15.7% month-over-month increase. That combination of firmer pricing against easing revenue suggests mix and rate, rather than volume, are currently supporting the brand's shelf performance.