GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PROLOCK generated the vast majority of its revenue through menards.com, which accounted for an overwhelming 89.6% revenue share between January and May 2026, followed by lowes.com at 7.2% and Amazon at just 2.9%. The brand's average product price stood at $23.72, with pricing showing a steady upward trend of 2.8% over the tracked period. Despite this pricing strength, PROLOCK's overall revenue declined 4.2% during the period, suggesting potential volume softness across its three tracked retailers. Product pricing at Menards ranged from entry-level options at $16.44 to premium sets reaching $68.80, indicating a broad price ladder strategy. PROLOCK's heavy concentration at a single retailer presents both a strength in channel partnership and a risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PROLOCK on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for PROLOCK.
BY REVENUE
PROLOCK sells 10% online and 90% offline. Online runs through 3 retailers; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVENUE
