GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 and tracking the Amazon and Office Depot channels, Prismacolor—a brand owned by Newell Brands (NASDAQ: NWL)—posted overall revenue growth of 7.4% across the period, with a most recent monthly jump of 15.2%. Amazon dominated the brand's distribution, accounting for 96.2% of revenue share versus just 3.1% for Office Depot. The average product price rose to $27.27, climbing 14.3% over the period and 15.8% in the latest month to reach $29.90, signaling a clear premiumization trend. Together, these datapoints point to a brand gaining pricing power while consolidating sales through a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.49M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.14
Price
$24K
Revenue
$31.99
Price
$23K
Revenue
$16.01
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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