GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, Prismacolor demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 97.4% share of the brand's total revenue. The brand's average product price sits at $29.25, though pricing has seen a modest 1.7% overall increase during the tracked period. Despite this pricing stability, Prismacolor has experienced a notable 13.1% decline in revenue, signaling potential softening in consumer demand. Office Depot accounts for just 2.2% of revenue share, highlighting the brand's significant reliance on a single retail channel. These insights suggest that diversifying retail partnerships could be a strategic priority for Prismacolor moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Prismacolor.
BY REVIEW COUNT
Across 1.52M ratings on 2 retailers, Prismacolor averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 1.52M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$31.99
Price
$24K
Revenue
$53.73
Price
$23K
Revenue
$14.99
Price
$11K
Revenue
