GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 through September 30, 2026, Prismacolor, a brand under Newell Brands (NASDAQ: NWL), carries an average product price of $24.96. Channel concentration is extreme, with Amazon accounting for 96.4% of year-to-date revenue versus just 3.0% at Office Depot. Momentum has been positive in the most recent quarter, with revenue up 3.3% month over month and 14.7% overall across the tracked period. That growth has come alongside notable price compression, as the average selling price slid 19.1% to $22.74. The combination of rising revenue and falling average price suggests volume gains are outpacing the discounting, a dynamic worth monitoring if the brand's marketplace dependence deepens.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.38M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.51
Price
$25K
Revenue
$28.63
Price
$20K
Revenue
$16.23
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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