Prismacolor

Prismacolor Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Office Depot, Prismacolor demonstrates a heavily concentrated retail footprint, with Amazon commanding 97.5% of the brand's revenue share. The brand's average product price during this period stood at $29.79, though pricing saw a notable 10.2% overall decline across the tracked months. Revenue performance also faced headwinds, dropping 36.7% over the observed trend period, signaling potential demand softening or shifting consumer behavior. Despite these challenges, Prismacolor's pricing showed short-term resilience with a 3.0% month-over-month increase in the most recent period. Office Depot accounted for just 2.0% of revenue share, highlighting the brand's near-total dependence on a single retail channel.