Premier

Premier Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot, Lowe's, Ace Hardware, Amazon and Newegg, Premier — a brand owned by BellRing Brands (NYSE: BRBR) — generated two-thirds of its year-to-date revenue at homedepot.com, which held a commanding 66.5% share. Lowe's followed at 19.7%, while Ace Hardware (6.4%), Amazon (4.6%) and Newegg (2.9%) split the remaining fifth of sales. The brand's average product price across tracked channels stood at $53.69, though pricing climbed 25.8% over the measured period and reached $75.67 in the most recent month — a 49.5% month-over-month jump. Revenue performance was more volatile, rising 15.1% in the latest month but still sitting 20.4% below where it started. Premier's assortment also shows sharp channel-level price divergence, with Newegg listings averaging well above $2,100 versus roughly $800–$1,100 for comparable Home Depot items.