GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Home Depot, Amazon, Lowes, and Ace Hardware from January to February 2026, Premier demonstrates a highly concentrated retail distribution strategy, with Home Depot commanding an overwhelming 88.2% of the brand's total online revenue share. Amazon and Lowes trail significantly, capturing just 5.3% and 4.4% respectively, while Ace Hardware accounts for a modest 2.0% share. The brand's average product price sits at $139.80 across all tracked retailers, though its top-performing listings on Home Depot are priced considerably higher, ranging from approximately $928 to $1,539. Premier experienced a notable 21.6% decline in overall revenue during this period, signaling potential headwinds that SEO and digital marketing strategists should monitor closely. This heavy reliance on a single retailer for nearly nine-tenths of its online revenue presents both a strength in channel focus and a vulnerability worth addressing through diversified e-commerce optimization efforts.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 39% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Premier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Premier.
BY REVENUE
$1,539.07
Price
$151K
Revenue
