GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com, lowes.com, acehardware.com, Amazon and Newegg from January 1 to August 31, 2026 shows Premier, a brand operated under BellRing Brands (NYSE: BRBR), concentrating the vast majority of its sales in just two retailers. Home Depot alone accounts for 60.3% of year-to-date revenue, with Lowe's adding 24.9%, meaning roughly 85% of turnover flows through two home-improvement channels. Ace Hardware (6.1%), Amazon (6.0%) and Newegg (2.7%) split the remaining share, leaving limited diversification if either leading account softens. Momentum has been negative over the period, with revenue down 12.9% overall and a sharp 30.8% month-over-month decline in the most recent tracked month. Pricing has also eased, as the average product price slipped 3.7% to $49.24, suggesting discounting has not been enough to offset the volume shortfall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Premier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Premier.
BY REVENUE
Premier sells 75% online and 25% offline. Online runs through 4 channels; offline through 2. Online share has moved from 57% in Apr to 90% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 62K ratings on 5 channels, Premier averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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