GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026, POSCA — a brand of Tokyo-listed Mitsubishi Pencil Co., Ltd. (TSE: 7976) — carried an average product price of $25.88. Distribution is heavily concentrated, with Amazon accounting for 94.1% of year-to-date revenue versus just 5.9% at Office Depot. Revenue has been broadly flat, slipping 0.8% across the tracked period even as the most recent month delivered 4.4% growth over the prior month. Pricing, meanwhile, has trended upward, rising 5.0% overall to a recent monthly average of $26.71, a 3.9% month-over-month increase. That combination of rising average prices against roughly flat revenue suggests volume softness is being offset by premium-tier assortments, where top sellers range from sub-$20 eight-count sets to $60-plus multi-color collections.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 662K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 662K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.07
Price
$613K
Revenue
$61.77
Price
$598K
Revenue
$19.47
Price
$431K
Revenue
$63.11
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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