GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Amazon and Office Depot, POSCA—owned by the publicly traded Mitsubishi Pencil Co. (TYO: 7976)—saw revenue climb 8.2% over the period. Amazon dominated the brand's offline footprint with a commanding 94.3% revenue share, leaving Office Depot with just 5.7%. The brand's average product price sat at $28.10, rising 4.9% across the period as momentum built into the April–June quarter. In that Q2 window, monthly revenue grew 5.9% while the average price increased 4.5% to $27.77. Together, these Grips Intelligence datapoints point to a brand gaining both pricing power and top-line strength while remaining heavily concentrated on a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 639K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 639K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.11
Price
$715K
Revenue
$64.99
Price
$571K
Revenue
$20.37
Price
$515K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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