GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to August 31, 2026, POSCA — a brand of Tokyo-listed Mitsubishi Pencil Co., Ltd. (TSE: 7976) — commands an average product price of $27.64. Distribution is heavily concentrated, with Amazon accounting for 94.5% of year-to-date revenue and Office Depot contributing the remaining 5.5%. Momentum softened over the June-to-August window, as revenue fell 9.0% month-over-month and declined 7.0% across the period overall. Pricing followed a similar path, with the average price easing 1.6% month-over-month to $26.95 and sliding 5.8% over the tracked span. The combination of falling realized prices and a single dominant channel suggests POSCA's near-term performance remains tightly linked to marketplace dynamics rather than broader retail expansion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 682K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 682K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.27
Price
$887K
Revenue
$64.99
Price
$684K
Revenue
$20.29
Price
$614K
Revenue
$45.99
Price
$186K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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