GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon and Menards between January 1 and August 31, 2026, Pony — a brand held by privately owned Iconix International — generated a tightly split revenue base, with lowes.com accounting for 50.0% of year-to-date sales and Amazon close behind at 47.6%. Menards remains a marginal outlet at just 2.5% share, leaving the brand heavily dependent on two retail relationships. Revenue has softened over the period, declining 2.6% overall and slipping a further 4.7% in the most recent month measured. Pricing has moved in the same direction, with the average selling price falling 8.4% to $13.64 in the latest month, a 14.1% month-over-month drop against a period average of $15.08. The combination of falling revenue and steeper price erosion suggests discounting is not yet translating into volume gains for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pony on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pony.
BY REVENUE
Pony sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 282K ratings on 3 channels, Pony averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 282K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.00
Price
$337K
Revenue
$109.06
Price
$337K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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