GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Lowes.com, OLFA maintains a strong retail presence with an average product price of $18.77. Amazon dominates as OLFA's primary sales channel, commanding a significant 79.8% revenue share, while Lowes.com accounts for the remaining 20.1%. The brand has experienced a notable 5.0% decline in overall revenue during the tracked period, accompanied by a 3.8% decrease in average pricing, suggesting increased competitive or promotional pressure. These trends indicate that while OLFA retains solid distribution across key retailers, the brand faces headwinds in both pricing power and sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OLFA on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OLFA.
BY REVENUE
OLFA sells 80% online and 20% offline. Online runs through 1 retailer; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 441K ratings on 2 retailers, OLFA averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 441K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$70.67
Price
$182K
Revenue
$26.37
Price
$147K
Revenue
$58.31
Price
$104K
Revenue
$43.75
Price
$101K
Revenue
