Phifer

Phifer Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Lowe's and Home Depot, Phifer — a brand of the privately held, family-controlled Phifer Incorporated — generated its largest revenue share at acehardware.com, which accounted for 44.1% of year-to-date sales. Lowe's followed at 34.8%, while Home Depot trailed at 21.1%, indicating a distribution footprint weighted toward the hardware-cooperative channel rather than the two largest home improvement retailers. Revenue softened over the summer, falling 6.1% month-over-month in the most recent period and declining 17.0% across the June–August timeseries window. Pricing moved in the opposite direction, with the average selling price rising 3.6% month-over-month to $22.52 and gaining 3.7% over the same stretch. With an average product price of $21.33 year-to-date, the data suggests modest price realization has not been enough to offset unit-level softness in the back half of the season.