GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Lowe's, and Home Depot, Phifer maintains an average product price of $21.66. Ace Hardware is the brand's dominant retail channel at 43.7% of year-to-date revenue, followed by Lowe's at 33.8% and Home Depot at 22.1%. Momentum softened over the July–September window, with revenue falling 23.3% across the quarter and declining 18.1% in the most recent month alone. Pricing has been comparatively stable, holding near $21.80 after a 3.6% month-over-month dip and finishing only 0.3% below where it started the period. The combination of near-flat pricing and steep revenue contraction points to volume, rather than discounting, as the primary driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Phifer.
BY REVENUE
Phifer sells 37% online and 63% offline. Online runs through 3 channels; offline through 2.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 393K ratings on 3 channels, Phifer averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 393K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$144K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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