GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated an average product price of $31.77 across Lowes.com and HomeDepot.com during Q1 2026 (January–March 2026). Lowes.com dominated Phifer's revenue share at 57.9%, while Home Depot accounted for the remaining 42.1%, indicating a notable retail distribution imbalance. The brand experienced a 28.1% month-over-month revenue increase in the most recent month of the period, signaling strong short-term sales momentum. Phifer's top-priced products at Home Depot, such as the 72 in. x 100 ft. Black SunTex 80 at $637.85, skew significantly higher than its Lowe's counterparts, suggesting differing product mix strategies across retailers. Despite the recent monthly uptick, overall revenue declined 12.4% across the quarter, pointing to a challenging but recovering sales environment for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE