GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com and HomeDepot.com from January to February 2026, Phifer maintains a competitive presence across both major home improvement retailers with a nearly even revenue split. Lowes.com leads with a 53.3% revenue share, while HomeDepot.com captures the remaining 46.7%, indicating a well-balanced distribution strategy. The brand's average product price sits at $33.47, though its catalog spans a wide range with premium products priced above $600 at Home Depot. Notably, Phifer's overall revenue grew 14.5% over the trailing period, demonstrating positive momentum despite a monthly dip of 31.6%. Average pricing remained largely stable with only a 0.2% overall increase, suggesting consistent positioning in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE