GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated an average product price of $32.89 across Lowes.com and HomeDepot.com during the January–April 2026 period. Lowe's captured the dominant revenue share at 59.6%, while Home Depot accounted for the remaining 40.4% of Phifer's tracked sales. Notably, the brand experienced strong momentum with revenue growing 82.6% over the tracked timeseries period, signaling rising consumer demand. Average pricing also trended upward, increasing 20.0% overall, with an 18.6% month-over-month jump in the most recent period. These trends suggest Phifer is gaining significant traction in the home improvement retail landscape heading into the peak spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 83% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE