Phifer

Phifer Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Lowe's and Home Depot shows Phifer, a brand of family-owned Phifer Incorporated, generating the largest portion of its revenue at acehardware.com with a 43.7% share, ahead of lowes.com at 35.1% and homedepot.com at 21.1%. The brand's average product price sat at $20.90 year to date, though pricing has trended upward, rising 5.2% over the tracked period to $21.74. Revenue momentum has been softer, falling 11.6% month over month and 9.5% overall across the May through July window. That divergence between rising prices and declining revenue suggests volume pressure rather than weakening realization per unit. Channel positioning also differs sharply by retailer, with Ace Hardware skewing toward lower-priced items in the $12.99 to $16.99 range while Home Depot and Lowe's carry higher-ticket bulk rolls priced from roughly $58 to over $500.