GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated an average product price of $32.89 across Lowes.com and HomeDepot.com during the January–April 2026 period. Lowe's captured the dominant revenue share at 59.6%, while Home Depot accounted for the remaining 40.4% of Phifer's tracked sales. Notably, the brand experienced strong momentum with revenue growing 82.6% over the tracked timeseries period, signaling rising consumer demand. Average pricing also trended upward, increasing 20.0% overall, with an 18.6% month-over-month jump in the most recent period. These trends suggest Phifer is gaining significant traction in the home improvement retail landscape heading into the peak spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 107% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE
Phifer sells 32% online and 68% offline. Online runs through 2 retailers; offline through 2.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 257K ratings on 3 retailers, Phifer averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 257K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.99
Price
$126K
Revenue