Frontline

Frontline Market Overview

According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026, Frontline — a brand owned by the privately held German pharmaceutical group Boehringer Ingelheim — shows a heavily concentrated retail footprint, with Amazon accounting for 97.0% of year-to-date revenue and lowes.com contributing just 1.7%. The brand's average product price sits at $50.52, and pricing has trended upward, rising 4.8% over the period to reach $52.18 in the most recent month. That pricing strength has not translated into revenue momentum, however, as monthly revenue fell 19.2% versus the prior month and declined 16.2% across the June-to-August window. The divergence between rising average prices and falling revenue suggests softening unit volumes rather than weakening price realization. With near-total dependence on a single channel, Frontline's measured performance remains closely tied to conditions on Amazon.