Frontline

Frontline Market Overview

According to Grips Intelligence data covering January–February 2026 across Amazon and Home Depot, Frontline posted an average product price of $155.72, reflecting a wide range of price points across its retail footprint. Home Depot dominated the brand's revenue share at 70.1%, with Amazon accounting for the remaining 29.8%, signaling a heavily skewed distribution strategy. Notably, Frontline experienced a significant revenue decline of 63.6% over the tracked period, suggesting considerable softening in consumer demand or shifts in purchasing behavior. Average pricing also saw downward pressure, falling 49.1% over the same window, which may point to increased promotional activity or a changing product mix across retailers. These trends make Frontline a brand worth monitoring closely in the months ahead as it navigates pricing and channel dynamics.