Frontline

Frontline Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot shows Frontline generating an average product price of $48.61 between January 1 and September 30, 2026. Amazon dominates the brand's measured footprint with roughly 97% of revenue share, leaving lowes.com (1.5%) and homedepot.com (1.2%) as marginal contributors. Momentum has weakened over the tracked window, with revenue down 33.8% overall and a further 15.8% month-over-month decline in the most recent period. Pricing has held comparatively firm, slipping just 1.5% across the period to a recent monthly average of $50.12, though that figure was down 3.4% versus the prior month. The combination of steep revenue erosion against only modest price softening suggests volume, rather than discounting, is the primary driver of Frontline's recent performance.