GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, PDP generated the majority of its revenue through Amazon, which accounted for 73.2% of total revenue share, while Best Buy captured the remaining 26.8%. The brand's average product price during this period stood at $115.22, reflecting a notable 11.7% increase in average pricing over the trailing months. However, PDP experienced a significant revenue decline of 62.9% over the observed trend period, suggesting considerable softening in consumer demand or shifting competitive dynamics. Despite the rising average price, month-over-month pricing dipped 12.6%, indicating possible promotional activity or a changing product mix. These trends point to a challenging start to 2026 for PDP, with revenue contraction outpacing any gains from higher price points.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for PDP on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for PDP.
