GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and April 2026, PDP demonstrated a heavily concentrated retail footprint, with Amazon commanding a dominant 90.1% share of the brand's revenue compared to just 9.9% at Best Buy. The brand's average product price stood at $61.80 across tracked retailers during this period. However, PDP faced notable headwinds, with overall revenue declining 39.3% over the observed trend period, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, dropping 10.1% overall, which may reflect increased promotional activity or competitive pressure in the market. These dynamics suggest PDP may need to diversify its retail distribution and stabilize its pricing strategy to sustain long-term growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for PDP on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for PDP.
BY REVENUE
PDP sells 94% online and 6% offline. Online runs through 1 retailer; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 647K ratings on 2 retailers, PDP averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 647K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$58.52
Price
$821K
Revenue
$149.64
Price
$669K
Revenue
$147.69
Price
$638K
Revenue
$197.13
Price
$438K
Revenue
