GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Office Depot, PaperPro — a brand owned by privately held Goods iQ (dba Amax Incorporated) — shows a heavily concentrated channel mix. Amazon accounts for 93.1% of year-to-date revenue, leaving Office Depot with just 6.0%, underscoring how dependent the brand's performance is on a single retail partner. Revenue momentum has been strong, climbing 78.6% over the tracked period and rising 18.2% month over month in the most recent reading. Pricing has firmed alongside volume, with the average product price up 13.8% to $14.07, above the $13.65 period average. Together, these trends suggest PaperPro is capturing growth without discounting, though its narrow channel base remains a key risk to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 79% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for PaperPro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PaperPro.
BY REVENUE
PaperPro sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 422K ratings on 2 channels, PaperPro averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 422K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.09
Price
$236K
Revenue
$13.31
Price
$119K
Revenue
$6.73
Price
$105K
Revenue
$16.41
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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