GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon from January 1 to August 31, 2026 shows Owlet — the brand of New York Stock Exchange-listed Owlet, Inc. (NYSE: OWLT) — operating on an almost entirely single-channel footprint, with Amazon accounting for 99.8% of year-to-date revenue. The brand's average product price sits at $279.97, placing it in a premium tier where volume is highly sensitive to discounting and seasonal demand. Momentum softened over the summer window, with revenue falling 18.2% month over month and down 11.3% across the tracked period. Average selling prices eased in parallel, slipping 2.8% month over month to $278.25 and 1.1% overall, suggesting modest promotional pressure rather than structural repositioning. Taken together, the Grips Intelligence figures point to a concentrated distribution profile where Amazon performance effectively dictates the brand's topline trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Owlet.
BY REVIEW COUNT
Across 72K ratings on 1 channel, Owlet averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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