GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Owlet demonstrates a highly concentrated retail strategy with Amazon commanding 99.7% of its revenue share. The brand's average product price stands at $270.75, reflecting a premium positioning within its category. Owlet has shown strong momentum with revenue growing 24.4% over the tracked period, signaling increasing consumer demand. Month-over-month average prices also trended upward by 3.3%, suggesting the brand maintains solid pricing power. This combination of rising revenue and stable price increases points to a healthy growth trajectory for Owlet heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 24% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Owlet.
