GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline data tracked between January 1 and September 30, 2026 shows Owlet, operated by Owlet, Inc. (NYSE: OWLT), commanding an average product price of $265.66 across the period. Channel concentration is near-total, with Amazon accounting for 99.8% of year-to-date revenue, leaving the brand heavily exposed to a single point of distribution. Momentum weakened sharply over the July–September window, with revenue falling 49.3% across the quarter and declining 33.6% in the most recent month alone. Pricing softened in parallel, dropping 14.0% month-over-month to $235.13 and ending 16.4% below where it started the quarter. The combination of simultaneous volume and price erosion suggests promotional pressure failed to offset demand softness, a dynamic worth monitoring into the holiday cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Owlet.
BY REVIEW COUNT
Across 66K ratings on 1 channel, Owlet averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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