Cafe

Cafe Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot, Lowe's, and Amazon shows Café, a brand under GE Appliances and its publicly traded parent Haier Smart Home (HKG: 6690), generating more than half of its year-to-date revenue at homedepot.com at 52.3%, with lowes.com at 26.2% and Amazon at 21.5%. Revenue declined 22.5% over the tracked period, including a 2.8% month-over-month dip in the most recent month. Average price followed a similar path, falling 28.7% to $153.72 and landing below the $175.87 period average. That combination of softer pricing and slipping revenue points to a mix shift toward lower-priced items rather than a pure demand story. Assortment spread reinforces the point, with Lowe's carrying entries from $449 up to roughly $4,120 while Home Depot's leaders cluster in the $447 to $563 range.