GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, menards.com and acehardware.com, OUT — a brand of privately held equalpride — maintained an average product price of $16.63. Distribution is heavily concentrated, with Amazon accounting for 87.1% of year-to-date revenue, far ahead of menards.com at 11.1% and acehardware.com at just 1.8%. Over the July–September 2026 window, revenue rose 2.7%, including a 0.9% month-over-month gain in the most recent period tracked. Pricing moved in the same direction, with the average price up 2.1% across the quarter to $16.52 in the latest month, a 0.6% monthly increase. The combination of modest revenue growth and steady price appreciation suggests OUT is holding its position without discounting, though its dependence on a single dominant channel remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for OUT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OUT.
BY REVENUE
OUT sells 88% online and 12% offline. Online runs through 1 channel; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 971K ratings on 3 channels, OUT averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 971K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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