Holmes

Holmes Market Overview

According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026, Holmes — a brand held by Newell Brands (NASDAQ: NWL) — generated 96.6% of its year-to-date revenue through Amazon, leaving homedepot.com with just 2.7%. That concentration leaves the brand's performance almost entirely tied to a single retail channel. Average product price sat at $40.95 year-to-date, though pricing climbed 20.4% over the tracked window before easing 3.3% month-over-month to $46.98. Revenue followed a similar pattern, rising 8.3% overall across the period while dipping 11.9% in the most recent month measured between June 1 and August 31, 2026. The top-selling assortment spans a wide price range, from roughly $28 to nearly $102, signaling a portfolio that stretches across both entry-level and premium price tiers.