GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Holmes — a brand within Newell Brands' (NASDAQ: NWL) portfolio — generated tracked in-store sales across Amazon and homedepot.com between January 1 and September 30, 2026. Amazon dominates the mix with 96.0% of year-to-date revenue, leaving homedepot.com a modest 3.2% share and underscoring heavy single-channel concentration. The average product price sits at $38.55 year-to-date, though monthly pricing climbed to $42.72, a 5.1% month-over-month increase and a 1.7% rise across the tracked period. Revenue momentum has been uneven: the most recent month grew 13.5% versus the prior month, yet overall revenue is down 7.6% across the July 1 to September 30, 2026 timeseries window. The pricing spread among top-selling items is wide, ranging from roughly $26.62 to $70.47, suggesting room to test premium positioning as seasonal demand shifts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Holmes on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Holmes.
BY REVIEW COUNT
Across 340K ratings on 2 channels, Holmes averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 340K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.62
Price
$204K
Revenue
$70.47
Price
$202K
Revenue
$26.99
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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