GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Newegg, NZXT maintained an average product price of $111.65 during the tracked period. Amazon dominated as the brand's primary retail channel, capturing 73.9% of total revenue share, followed by Best Buy at 20.3% and Newegg at 5.9%. The brand experienced a notable average price increase of 9.2% over the observed trend period, suggesting a shift toward higher-priced product lines. However, NZXT's overall revenue declined by 17.7% during the same timeframe, indicating potential volume softness despite the upward pricing trend. The Kraken Elite 360 RGB 2024 emerged as a flagship offering across all three retailers, consistently commanding premium pricing between $261 and $282 depending on the channel and colorway.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NZXT on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for NZXT.
BY REVENUE
NZXT sells 80% online and 20% offline. Online runs through 2 retailers; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 120K ratings on 3 retailers, NZXT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.56
Price
$70K
Revenue
$118.45
Price
$69K
Revenue
$269.86
Price
$64K
Revenue
