GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg, and Best Buy from January 1 to June 30, 2026, Cooler Master's revenue declined 18.9% over the period, signaling notable pressure across its retail footprint. Amazon dominated Cooler Master's channel mix with a commanding 76.2% revenue share, well ahead of Newegg at 17.5% and Best Buy at just 6.4%. Despite falling revenue, the brand's average product price ticked up 2.7% over the period to reach roughly $50.59 in the latest month. This combination of rising prices alongside declining revenue suggests softening unit demand rather than a pricing-driven slowdown. The heavy concentration on a single channel underscores both a strategic reliance on Amazon and a potential vulnerability worth monitoring in future periods.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cooler Master on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cooler Master.
BY REVENUE
Cooler Master sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 369K ratings on 3 channels, Cooler Master averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 369K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,848.26
Price
$43K
Revenue
$111.83
Price
$19K
Revenue
$36.69
Price
$12K
Revenue
$5,580.98
Price
$11K
Revenue
$24.44
Price
$9.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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