GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Newegg from January 1 to September 30, 2026 shows Cooler Master commanding an average product price of $52.49. Amazon dominates the brand's channel mix with 80.2% of year-to-date revenue, while Newegg accounts for the remaining 19.5%. Momentum has softened over the period, with revenue down 31.4% overall and a steeper 21.3% month-over-month decline in the most recent tracked month. Pricing has drifted lower as well, with the average selling price falling 7.2% across the period to roughly $51.96, despite a modest 1.5% month-over-month uptick. Taken together, the Grips Intelligence figures point to a brand facing both volume and price pressure while remaining heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cooler Master on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cooler Master.
BY REVIEW COUNT
Across 341K ratings on 2 channels, Cooler Master averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 341K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.98
Price
$207K
Revenue
$28.26
Price
$206K
Revenue
$62.49
Price
$45K
Revenue
$68.86
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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