Northlight

Northlight Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Northlight's distribution is heavily concentrated, with lowes.com accounting for 80.1% of year-to-date revenue versus 19.3% at homedepot.com. The brand's average product price sits at $43.92, though the most recent monthly reading came in higher at $47.97. Pricing has trended upward over the tracked window, rising 5.1% overall even as the latest month dipped 0.7% against the prior period. Revenue, however, has moved in the opposite direction, falling 9.6% month over month and 12.8% across the measured timeseries. That divergence between rising prices and softening revenue suggests unit velocity, rather than pricing power, is the pressure point to watch heading into the second half of the year.