GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1, 2026 to September 30, 2026 shows Northlight generating the overwhelming majority of its sales through a single retail partner, with lowes.com accounting for 79.6% of revenue versus 20.1% at homedepot.com. Across the tracked period, brand revenue rose 18.0%, including a 42.6% month-over-month surge in the most recent month measured. Pricing moved in the opposite direction, with the average selling price falling 35.5% over the period to $30.85 in the latest month, a 31.5% drop versus the prior month. The year-to-date average product price of $43.21 reflects an unusually wide assortment spread, from sub-$15 seasonal light sets to commercial-scale items priced above $2,500 at Lowe's. Taken together, the Grips Intelligence figures suggest volume-led growth concentrated in lower-priced units heading into the peak holiday selling season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 36% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Northlight on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Northlight.
BY REVIEW COUNT
Across 44K ratings on 2 channels, Northlight averages 4.3★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.3
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.97
Price
$34K
Revenue
$20.78
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis