Northlight

Northlight Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowe's, and Home Depot, Northlight demonstrates a heavily concentrated retail footprint, with Lowe's commanding 67.9% of the brand's total revenue share, followed by Home Depot at 29.1%, leaving Amazon with just 3.0%. The brand's average product price sits at $35.18, though its top-selling items at major home improvement retailers often reach well into the hundreds and even thousands of dollars. Northlight experienced significant momentum during this period, with revenue growing 99.8% overall and average prices rising 99.9%, signaling strong demand acceleration. The brand's dominant presence at Lowe's and Home Depot, which together account for 97% of revenue, underscores Northlight's strategic alignment with the home improvement retail channel. This data positions Northlight as a brand with rapidly scaling performance and a clear retail concentration strategy worth monitoring.