GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Coleman Cable, a brand owned by Southwire Company, across acehardware.com, Amazon, lowes.com and homedepot.com from January 1 to August 31, 2026. Distribution is heavily concentrated, with acehardware.com accounting for 69.2% of year-to-date revenue and Amazon contributing 25.7%, leaving Lowe's and Home Depot with a combined 5.2%. The average product price sat at $16.41, edging up 0.9% over the period even as monthly pricing held nearly flat at $16.03. Revenue was broadly stable across the tracked window, slipping 0.6% overall, though the most recent month showed a sharper 10.1% month-over-month decline. That divergence between resilient pricing and softening late-summer revenue is the key trend to watch heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Coleman Cable on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman Cable.
BY REVENUE
Coleman Cable sells 31% online and 69% offline. Online runs through 3 channels; offline through 1.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Coleman Cable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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