GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Amazon, Lowe's, and Home Depot from January 1 to September 30, 2026 shows Coleman Cable, a brand owned by Southwire Company, LLC, operating with a heavily concentrated retail footprint. Ace Hardware alone accounts for 70.9% of year-to-date revenue, with Amazon a distant second at 23.9%, while Lowe's (3.8%) and Home Depot (1.4%) together contribute barely more than 5%. Revenue momentum has weakened notably in the most recent quarter, falling 20.2% over the tracked period and declining a further 12.7% month-over-month. Pricing has softened alongside volume, with the average selling price easing 2.5% to $15.54, below the $16.19 year-to-date average. The combination of a single dominant channel and simultaneous price and revenue erosion suggests limited diversification cushioning the brand against retailer-level demand swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Coleman Cable on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman Cable.
BY REVENUE
Coleman Cable sells 30% online and 70% offline. Online runs through 3 channels; offline through 1.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 31K ratings on 4 channels, Coleman Cable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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