GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Coleman Cable generated the majority of its revenue through Ace Hardware, which commanded a dominant 63.3% revenue share from January to May 2026 across tracked retailers including Amazon, Lowe's, and Home Depot. Amazon followed as the second-largest channel at 28.9% revenue share, while Lowe's and Home Depot contributed a combined 7.8%. The brand's average product price stood at $16.57, with average pricing trending upward by 16.8% over the observed period. Revenue also showed healthy momentum, growing 8.2% during the same timeframe. Coleman Cable's top-selling products at Ace Hardware were consistently priced at $14.99, indicating a focused value-oriented pricing strategy at its leading retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Coleman Cable on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman Cable.
BY REVENUE
Coleman Cable sells 36% online and 64% offline. Online runs through 3 channels; offline through 1. Online share has moved from 41% in Jan to 42% in May.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 39K ratings on 4 channels, Coleman Cable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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