GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, MNG Hardware — a house brand of privately held Strategic Brands, Inc. — generated 64.1% of its year-to-date revenue at Home Depot, with the remaining 35.9% coming from Lowe's. The brand's average product price sat at $14.25 over the period, placing it in the accessible mid-tier of shelf pricing. Momentum has been challenged, however, with revenue down 41.4% across the measured window and a further 24.3% month-over-month decline in the most recent period. Pricing has moved in the opposite direction, climbing 10.4% month-over-month to $15.97, even as the overall average slipped 3.9% across the full period. The combination of softening sell-through and firming recent price points suggests a mix shift toward higher-ticket items rather than broad-based volume growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MNG Hardware on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for MNG Hardware.
BY REVIEW COUNT
Across 7.4K ratings on 2 channels, MNG Hardware averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 7.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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