Misopily

Misopily Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Misopily — a brand of Afoxsos INC — maintained an average product price of $108.34 across its assortment. Home Depot accounted for the larger share of revenue at 61.1%, with Lowe's contributing the remaining 38.9%, indicating a meaningful but uneven two-retailer distribution footprint. Revenue edged up 1.2% over the tracked period, though momentum cooled late, with the most recent month falling 9.9% against the prior month. Pricing followed a similar path, with the latest monthly average slipping to $103.07, a 6.5% month-over-month decline against a much shallower 0.9% drop across the full period. The combination of a modest overall revenue gain and sharper recent softening in both sales and realized price suggests promotional pressure or seasonal drag entering the second half of 2026.