GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026 shows Mikasa, a division of Lifetime Brands (NASDAQ: LCUT), operating at an average product price of $65.54. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 96.5% of year-to-date revenue versus just 3.5% for homedepot.com. Momentum softened over the most recent quarter, as revenue fell 7.9% month-over-month and declined 8.7% across the tracked timeseries period. Pricing moved in the opposite direction, climbing 2.5% month-over-month to $66.39 and rising 6.0% overall. That divergence between falling revenue and rising average price suggests volume pressure rather than discounting is driving the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mikasa on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mikasa.
BY REVIEW COUNT
Across 371K ratings on 2 channels, Mikasa averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 371K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.04
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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