GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, lowes.com and acehardware.com, Midwest Products maintains an average product price of $7.99. Amazon dominates the brand's measured revenue mix at 63.7%, followed by lowes.com at 28.5% and acehardware.com at a comparatively modest 7.8%. Momentum turned sharply positive late in the tracked window, with revenue climbing 29.2% month over month, while cumulative revenue finished 2.1% higher across the period. Pricing moved in the opposite direction, slipping to a $7.38 average in the most recent month — a 40.6% monthly decline and a 6.7% drop overall. The combination of accelerating revenue against softening average prices suggests volume-driven growth and a promotional or mix shift worth monitoring in the quarters ahead.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 72% online and 28% offline. Online runs through 2 channels; offline through 2.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Midwest Products averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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