GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Midwest Products posted an average product price of $9.07 across the January 1 to August 31, 2026 period, with tracking spanning Amazon, lowes.com and acehardware.com. Amazon dominates the brand's revenue mix at 73.6% share, followed by lowes.com at 18.3% and acehardware.com at 7.9%, leaving performance heavily concentrated in a single channel. Over the June through August 2026 window, revenue declined 18.8%, including a sharp 22.1% month-over-month drop in the most recent period. At the same time, average selling price climbed 56.8% to $14.06, a move that suggests mix shift toward higher-priced items rather than broad-based demand growth. Taken together, the data points to a brand trading volume for price realization, with near-term momentum dependent on how Amazon shoppers absorb the higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 57% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Midwest Products averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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