GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across tracked channels including Amazon, Ace Hardware, and Lowe's, Midwest Products posted 93.0% overall revenue growth during the period. Amazon dominated the brand's channel mix with a 70.8% revenue share, while acehardware.com and lowes.com contributed 15.8% and 13.3% respectively. The brand's average product price climbed 36.7% overall to reach an in-store average of $6.10, signaling a notable shift toward higher-value sales. Even so, the most recent monthly reading showed the average price easing 16.0% to $8.97, hinting at some pricing volatility late in the period. Together, these Grips Intelligence figures point to strong momentum for Midwest Products, anchored heavily by its Amazon presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 93% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 37% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 72% online and 28% offline. Online runs through 2 channels; offline through 2. Online share has moved from 65% in Feb to 73% in Jun.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Midwest Products averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$9.3K
Revenue
$3.99
Price
$8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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