GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Midwest Products generated an average product price of $6.03 across tracked retailers between January and May 2026. Amazon dominates the brand's revenue share at 74.8%, followed by acehardware.com at 17.4% and lowes.com at 7.7%. The brand experienced significant momentum during the tracked period, with revenue growing 153.3% overall and average price increasing 111.7%. Ace Hardware listings show a wide price range, from $0.59 to $13.99, indicating a diverse product assortment across price tiers. These trends suggest Midwest Products is expanding its retail footprint and commanding stronger pricing power across its key sales channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 156% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 107% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Midwest Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Midwest Products.
BY REVENUE
Midwest Products sells 75% online and 25% offline. Online runs through 1 channel; offline through 2. Online share has moved from 79% in Jan to 82% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Midwest Products averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$9.2K
Revenue
$3.99
Price
$7.3K
Revenue
$0.59
Price
$3.44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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