Midea

Midea Market Overview

According to in-store data from Grips Intelligence covering 1 January to 31 July 2026 across Amazon, lowes.com, menards.com and homedepot.com, Midea — a brand owned and operated by Shenzhen-listed Midea Group (SZSE: 000333) — recorded an average product price of $289.08. Distribution is heavily concentrated, with Amazon accounting for 67.4% of year-to-date revenue, followed by lowes.com at 20.8%, menards.com at 8.3% and homedepot.com at just 3.2%. Momentum has been strong over the May–July tracking window, where revenue expanded 39.7% overall and rose a further 5.8% in the most recent month. That growth came alongside softening price points, as the average selling price fell 7.8% across the period to $278.34, down 6.1% month over month. The combination of falling prices and accelerating revenue suggests volume gains, rather than premiumization, are currently driving the brand's performance at these retailers.