GRIPS CUSTOMERS & RESEARCH PARTNERS
Midea, a brand of Shenzhen-listed Midea Group (SZSE: 000333), recorded an average selling price of $297.52 across in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 on Amazon, Lowe's, Menards and Home Depot. Amazon dominates the brand's revenue mix at 74.8% share, followed by lowes.com at 17.2%, while menards.com and homedepot.com account for just 5.6% and 2.2% respectively. Momentum has softened over the measured period, with revenue down 37.8% overall and a further 25.9% month-over-month decline in the most recent period. Pricing, by contrast, has held relatively firm, slipping only 1.4% to an average of $292.84 in the latest month. The combination of heavy single-channel concentration and stable pricing against falling revenue suggests demand-side rather than discount-driven pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Midea on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Midea.
BY REVENUE
Midea sells 82% online and 18% offline. Online runs through 3 channels; offline through 2. Online share has moved from 76% in May to 84% in Sep.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.03M ratings on 4 channels, Midea averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$400.49
Price
$232K
Revenue
$369.12
Price
$162K
Revenue
$471.90
Price
$116K
Revenue
$599.00
Price
$97K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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