GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, acehardware.com, and homedepot.com, Microban demonstrates a highly concentrated retail footprint with Amazon commanding 95.8% of the brand's total revenue share. The brand's average product price during this period stood at $17.17, positioning it as an accessible option within its category. Notably, Microban experienced strong momentum with revenue growing 12.3% over the tracked period, signaling increasing consumer demand. The remaining revenue share is split between acehardware.com at 2.5% and homedepot.com at 1.7%, suggesting significant opportunity for retail diversification. This heavy reliance on a single channel, combined with healthy revenue growth, presents both a strength in channel optimization and a strategic consideration for future expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Microban.
BY REVIEW COUNT
Across 260K ratings on 3 channels, Microban averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 260K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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