GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to August 31, 2026, Microban's sales remain heavily concentrated in a single channel. Amazon accounted for 98.2% of year-to-date revenue, leaving acehardware.com with just 1.3% and underscoring minimal channel diversification. The brand's average product price sat at $15.25 year to date, though pricing softened over the summer, slipping 3.6% overall and 2.0% month over month to $14.49. Despite that price erosion, demand strengthened, with revenue climbing 19.2% month over month and 14.2% across the June-to-August window. Together, these figures suggest Microban is trading modest price gains for volume growth while remaining highly dependent on one retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Microban.
BY REVIEW COUNT
Across 227K ratings on 2 channels, Microban averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 227K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
