GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, acehardware.com, and homedepot.com, Microban demonstrates a highly concentrated retail footprint with Amazon commanding 95.8% of the brand's total revenue share. The brand's average product price during this period stood at $17.17, positioning it as an accessible option within its category. Notably, Microban experienced strong momentum with revenue growing 12.3% over the tracked period, signaling increasing consumer demand. The remaining revenue share is split between acehardware.com at 2.5% and homedepot.com at 1.7%, suggesting significant opportunity for retail diversification. This heavy reliance on a single channel, combined with healthy revenue growth, presents both a strength in channel optimization and a strategic consideration for future expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Microban.
BY REVIEW COUNT
Across 260K ratings on 3 retailers, Microban averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 260K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
