GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com and lowes.com, Maverick — a brand under ITG Brands, the U.S. arm of Imperial Brands plc (LSE: IMB) — has posted notable momentum across the period. Amazon dominates the brand's distribution footprint with 73.8% of year-to-date revenue, while acehardware.com contributes a meaningful 24.5% and lowes.com accounts for just 1.5%. Revenue grew 41.6% over the tracked window, including a 7.4% month-over-month gain in the most recent period. That growth has come alongside aggressive price compression, with average selling prices falling 32.4% overall to $16.45, down 11.7% month over month. The year-to-date average product price of $19.86 underscores how far recent pricing has drifted below the brand's broader 2026 benchmark.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Maverick on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Maverick.
BY REVENUE
Maverick sells 77% online and 23% offline. Online runs through 2 channels; offline through 1. Online share has moved from 64% in May to 86% in Sep.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 78K ratings on 3 channels, Maverick averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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