GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dico generated an average product price of $13.70 across tracked retailers between January and May 2026. Ace Hardware dominated Dico's retail distribution, capturing 75.4% of the brand's revenue share, while Lowe's accounted for the remaining 24.6%. During the tracked period, Dico experienced a modest revenue decline of 1.6%, suggesting a slight softening in demand. Despite the revenue dip, the brand's average price trended upward by 1.7%, indicating resilient pricing power across its product lineup. These insights, sourced from Grips Intelligence, highlight Dico's heavy reliance on Ace Hardware as its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dico on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dico.
BY REVENUE
Dico sells 25% online and 75% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 5% in Jan to 36% in May.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVENUE
$15.99
Price
$44K
Revenue
$15.99
Price
$41K
Revenue
$15.99
Price
$23K
Revenue
$15.99
Price
$18K
Revenue