GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Lowe's and Amazon, M-D demonstrates a strongly concentrated retail footprint, with Lowe's commanding 95.3% of the brand's total revenue share. The brand maintains an accessible average product price of $13.24, positioning it competitively within its category. Notably, M-D experienced solid momentum during the tracked period, with revenue growing 17.4% overall and posting a 6.9% month-over-month increase in the most recent period. Amazon accounts for just 4.3% of M-D's revenue share, signaling significant room for potential e-commerce expansion beyond its dominant Lowe's channel. This heavy reliance on a single retailer represents both a strength in partnership depth and a strategic consideration for future growth diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for M-D on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for M-D.
BY REVENUE
M-D sells 6% online and 94% offline. Online runs through 2 retailers; offline through 1.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 670K ratings on 2 retailers, M-D averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 670K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
