GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon between January 1 and September 30, 2026, Luxor — a brand operated under India's privately held Luxor Group — posted an average selling price of $231.64. Distribution is heavily concentrated, with homedepot.com accounting for 91.3% of year-to-date revenue, far ahead of lowes.com at 6.5% and Amazon at just 2.1%. Momentum softened over the July–September window, with revenue down 7.8% overall and a sharper 22.2% month-over-month decline in the most recent period. Pricing followed the same trajectory, slipping 6.6% across the quarter to a recent monthly average of $219.83, a 10.1% drop versus the prior month. The assortment remains premium-weighted at Home Depot, where top listings range from roughly $254 to $566, while Lowe's items cluster in the $179–$220 band.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Luxor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Luxor.
BY REVIEW COUNT
Across 12K ratings on 3 channels, Luxor averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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