GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, Baxton Studio — a brand of privately held Wholesale Interiors, Inc. — maintains a heavily concentrated retail footprint. Home Depot accounts for 96.8% of year-to-date revenue, leaving Lowe's with just 3.2%, a split that makes the brand's performance closely tied to a single retail partner. Revenue momentum has been positive, rising 8.1% month over month and 8.3% across the tracked period. Pricing has held relatively steady, with an average product price of $283.51 year-to-date and a recent monthly average of $291.02, up 3.1% sequentially but down 1.2% over the full period. The combination of modest price softening and mid-single-digit revenue growth suggests gains are being driven by unit volume rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Baxton Studio on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Baxton Studio.
BY REVIEW COUNT
Across 79K ratings on 2 channels, Baxton Studio averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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