GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering in-store performance across Home Depot and Lowe's from January 1 to June 30, 2026, Baxton Studio—a brand owned by privately held Wholesale Interiors, Inc.—saw overall revenue grow 8.4% during the period. Home Depot dominated the retail mix, capturing 96.7% of revenue share versus just 3.2% for Lowe's. The brand's average product price climbed 10.9% over the period to $258.25, reflecting a meaningful shift toward higher-value sales. However, momentum cooled toward the end of the period, with revenue declining 25.3% month-over-month in the most recent reading. Together, these Grips Intelligence datapoints point to a brand with steady year-to-date growth and rising price points, but heavy dependence on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Baxton Studio on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Baxton Studio.
BY REVIEW COUNT
Across 77K ratings on 2 channels, Baxton Studio averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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