South Shore

South Shore Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 through September 30, 2026, South Shore — a privately held brand owned by the founding Laflamme family — shows a heavily concentrated retail footprint. Home Depot accounts for 89.1% of year-to-date revenue, while Lowe's contributes the remaining 10.5%, leaving the brand's performance almost entirely dependent on a single retail partner. The average product price sits at $203.05, though realized price points vary widely by channel, ranging from roughly $103 to $411 among top-selling items. Momentum has deteriorated sharply, with revenue falling 88.9% month over month and 92.6% across the tracked period. That combination of single-channel concentration and steep revenue contraction makes South Shore one of the more volatile brands in its retail set this year.