iRobot

iRobot Market Overview

According to Grips Intelligence data tracking iRobot's performance from January to February 2026, the brand experienced a significant revenue decline of 48.8% over the observed period, signaling notable market headwinds. Amazon dominates as iRobot's primary sales channel, accounting for a commanding 99.2% of the brand's total revenue share. The average product price during this period was $186.06, reflecting a 7.2% overall price decrease that suggests aggressive discounting or a shift toward more affordable models. Among iRobot's top-performing products on Amazon, prices range widely from approximately $169 for the Roomba 105 Vac to nearly $594 for the premium Roomba Plus 504 Vac with AutoEmpty Dock, highlighting a broad portfolio strategy. The combination of falling revenues and declining average prices points to a challenging competitive landscape for iRobot heading into 2026.